Why design thinking is a need for increased sales these days?

The concept of ‘design thinking’, which is gaining popularity in the corporate world, focuses on giving even the most traditional thinker the ability to develop original and creative responses to practical problems.

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A platform and strategy called ‘Design thinking in sales’, developed to deal with problems related to the expansion of businesses. In order to begin, it considers the prior advancements accomplished and the current situation.

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We all love to meet people like us, get gifts which matches our personality, to be acknowledged at every social platform and what not where we are given more importance. With the growing belief in ourselves, our decisions, our style, our way and our upbringings, we tend to find personalisation in all the products and services we need. So, the design thinking helps with this.

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How? You may ask!?

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The Stanford D School’s 5-stage model of design thinking can help sales team to find what consumers really need:

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Empathize:

Empathy has both, a cognitive dimension—the capacity to see things from another person’s point of view—and an affective dimension—the capacity to relate to people and form emotional connections with them. The sales process benefits greatly from empathy since it promotes information exchange.

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Define:

The objective of the define stage is to draft a problem statement. Asking many questions is a part of the define step. Contrary to conventional assumption, this emphasis on questions may really improve sales interaction.

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Ideate:

The emphasis switches from identifying problems to developing solutions and it’s all about quantity—creating a broad range of potential answers, not always to choose one.

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Prototype:

The creation of more elaborate and scaled solutions is what prototyping, the fourth stage of the design thinking process is all about. You shouldn’t prototype in a closed environment.

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Test:

Testing the finished product is the last step in the design thinking process. This entails presenting the fully developed pitch to all key stakeholders.

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The design thinking methodology’s defining characteristics are empathy, customer-centricity, and curiosity. Its sole objective is to address users’ problem.?