Why not debrief?

Last week, we offered ideas for?making the most of travel time?when attending meetings. Today, we’re highlighting the importance of debriefing with your colleagues after client interactions.

We’ve previously covered the value of?buddying up for meetings. However, even if you’re attending solo, you can still get useful input from co-workers about their recent conversations with other clients.

The best approach is to arrange regular team catch-ups for this purpose, but even a chat around the coffee machine will help to percolate some positive ideas. Some benefits of these discussions include:

1. A fresh perspective – your colleagues may flag potential blind spots or issues you haven’t considered.
2. Market insights – by sharing clients’ key challenges or concerns, you can build a picture of the issues to be aware of in a particular sector.
3. Improved strategy – when is the ideal time to introduce colleagues? How can you encourage clients to open up more about their problems? Exchanging tips for best practice will lead to more effective meetings in future.

When it comes to maximising the value of client meetings, two heads are always better than one.

“The power of debriefing is in its ability to turn experience into insight.”?

Todd Henry

Originally published here.