Why A Dealer and a General Manager Need to Attend Internet Battle Plan

Why A Dealer and a General Manager Need to Attend Internet Battle Plan Yourself. Why You Need to go With Your Employees….

What makes me uniquely qualified to say this?

I have been in the seminar and the conference business in retail automotive for more than 35 years now. During that time thousands of Dealers and Managers and Manufacturer Executives have attended my events. I have been the keynote speaker for 98 State Dealer Association Conventions, numerous Dealer 20 Groups (lost count) and performed workshops at 17 NADA Conventions and four Digital Dealer Conferences. Right now, we are producing our 23rd Internet Battle Plan Conference.

I can tell you definitively that when Dealer Principals and General Managers attend with their employees the results and profitability increase in the dealership increase by a multiple of at least five times greater results than if the General Manager or the Dealer Did Not Attend the event themselves.

I am Not talking theory or conjecture here; this is coming from experiential observation.

First of All: When the employees return to the dealership with all of these great ideas and new techniques and processes, they meet with a lot of resistance from other people who did not attend the event and don’t understand what they’re trying to accomplish. BUT, if the Dealer or GM also attended and they also have the vision, things definitely get accomplished.

Secondly: I know I’m probably NOT talking about YOU Mr. or Mrs. Dealer, but; there are many dealers out there that have what I call “Techno-Phobia”. Well, I say to those people, “Get Over Yourself Already.” If your dealership isn’t effectively using the Internet, Social Media, Phone Skills, Web Conversion, SEO, SEM, Google AdWords, Analytics, data mining and equity mining, text marketing, online chat conversion, and dozens of other modern marketing tools and processes; then your company will go the way of the dinosaur. So many dealerships are falling farther and farther behind because they have Not embraced new things.

YOU DON’T HAVE TO KNOW THE TECHNOLOGY

You just have to know what it does and how it applies to your company. I always tell Dealers this…

“I Do Not Know How to Repair My Car if it Has a Problem, BUT; I Do Know How to Drive One.”

The same thing applies to all of the modern marketing and sales tools we have today…

 “You Don’t Have to Know How to Operate the Technology or Program it; You Just Have to Know What it Does and How to Drive It.” You have employees to do that, BUT You have to know what to expect and how to measure the results, or lack of results."

Third: Most Dealerships have “Crappy Vendors” sucking huge money out of your budget and they are Not delivering sales and results. They dazzle You with Bullcrap and Bogus Statistics disguised as Research. So many Dealers fall for it.

We have one Speaker at Internet Battle Plan, Frank Lopes, whose presentation subject is “How NOT to Hire a Crappy Vendor.”

Frank will give you solid guidelines that will save you thousands and make you thousands more.

Mr. and Mrs. Dealer, General Manager, you’re sitting on a multi-million-dollar investment. You spend huge amounts to drive sales AND; if You are like Many Dealers You’re NOT totally comfortable that it’s money well spent or that it is effective.

WHY DEALERS AND GENERAL MANAGERS ARE FREE

AND, You are right to feel that Some Vendors take advantage of Dealers that are not up to date with what is available and what works.

That is why We have a Policy That Dealer Principals and General Managers are always No Charge to Attend Internet Battle Plan. You heard that right, Dealers and General Managers are always FREE to attend regardless of whether or Not you have paid employees attending with You. 

I Know This Isn’t About You, We’re Obviously Talking About Some Other Dealer or GM. www.InternetBattlePlan.com

YOU ARE INVITED

You are invited to attend Internet Battle Plan XXIII – Teach at the Beach III – The Winter Conference, AT NO CHARGE if You are the Dealer or General Manager. 

We have 20 Top Experts on stage in a content rich two-day event on February 12th and 13th. These speakers are committed to give you usable and doable value, things you can take back to the dealership and implement immediately without having to hire a vendor. So, whether you buy services or Not, You and Your Team will take back incredible value.

Dealers and GMs are No Charge and we’ve reduced the ticket price for Your Employees to $595.00 even though thousands have attended this conference for $1500.00 in the past. 

So the Challenge is to Get Your team together, Your Key Players and Make the Road trip To Clearwater in February. Make a Decision to do it Now While You’re Motivated… www.InternetBattlePlan.com.

If You Need Any Information or To Register Dealer or GM for the Free Tickets, just call Jim Ziegler. I take my Calls.

Call me at (352) 775-2174 or my Cell (770) 851-2803. 

Make the Decision, This Conference Changes people’s Lives.