Why data visualisation matters in employee communications?

Data visualisation is a big thing.

We work alot with data driven digital signage. We see how fast data and data visualisations can benefit organisations in terms of clear and impactful communication.

To dig deeper and really understand the opportunities with data visualisation you need to understand art, industrial design and data (research).

But you’re probably wondering:

“How to find out the bottom line about data visualisation, what’s in it for me?” We needed someone smart to step in and explain a bit.

I had the opportunity to pick the brain of Jeroen Carelse who teaches dataviz at Aalto University, Helsinki and is on the cusp of data, entrepreneurship and art.

Here is our Q&A with Jeroen:

What is data visualisation?

Q: Our focus is on communications and data visualisation. There’s a lot of talk about data visualisation, but this can be understood in many ways. How would you describe data visualisation?

A: One starting point is to consider that telling a story based on something that is measured or experienced data. So you tell a story with this data as you want to convey a message.

By telling a story you make choices, you select data and you might omit data. You highlight data or decide the direction the data points to.

This is surprising:

 I think this is not well understood as people talk about data as being facts, truths. Nothing can be more far from the truth. Data can be anything, any mix, any subset of a larger picture. Flatten a graph and it looks little dramatic, change the scale on the y-axis and little bumps suddenly look very dramatic. All the same data but differently visualised.

So you tell stories with data...

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Valotalive is a content discovery platform that makes it easy for information to find the right people. We provide various content applications, such as social media, for digital signage. For Further information you can contact us here, we are happy to help!