Why Data Is a Tool But Trust Is The Key

Gone are the days of capturing your audience with cheeky graphs, whiteboard sessions and magic quadrants.?Today, everyone has access to the same information, from private Yammer channels, Youtube, Reddit forums to news articles… everyone hears about the latest company to get hit by a ransomware attack. The evolution of the digital age has ultimately changed the way we approach solving problems for businesses as a whole.

Information used to be a sought-after resource, with which you could win the trust of your clientele due to lack of access. The same information one would have had to spend weeks searching public records or combing newspapers for, is essentially handed over on a silver platter through our smartphones.

Because of this, Businesses already understand their problems and the potential solutions for them.

But It's not about finding the antidote...it’s about who helps it go down the smoothest.

The approach for solution providers has changed immensely over the last decade, as Businesses steer clear of getting power-pointed to death over information they already have access to. The Challenger infomania approach is outdated, Businesses want a trust-worthy and informative partner who can win a seat at the decision making table.

Businesses want partners who are homogenous to their team, those who help move things forward and can work as an extension of their organization. It’s not about the power of the proposal anymore but the power of one’s approach to make meaningful change.

Focus on the approach, show value, be patient, and the trust will come naturally.