Why will the customers you target want to buy from you?

Let's face it, consumers have endless options when it comes to buying almost any kind of product or service. In fact, if you think you have no competition, it's likely that while you're educating the market on the benefits of your product, there are others just a few steps behind you. (You may own the category for now, but we all know that it's often easier, and less expensive, to be second to bring something truly innovative to market.)

Despite your best efforts to keep customers up-to-date with the latest brand news and offers, you’re seeing flat lined open or click-through rates, an unsubscribe mass exodus, and -- worst of all -- emails tagged to funnel directly to your customers’ spam folders (yikes). These are all sure signs that your email campaigns have stopped resonating with your audience and are, instead, starting to offend them. That’s because, while frequency of interaction can build loyalty and brand advocacy, there's such a thing as being too attentive.

And if you’re being too attentive with the wrong kind of attention? That’s a relationship deal breaker on every level.

Too much of the wrong content delivered to the wrong people at the wrong time is better known in email marketing speak as list fatigue. The good news is your problem is fairly easy to diagnose. Even better: it’s fairly easy to fix, too.

While almost 70 percent of consumers want to communicate with brands via email rather than direct mail or text, frequency of interaction is a key consideration; bombarding your customers is just as bad as forgetting about them. Unfortunately, getting the cadence right can be tricky.

Our digital services work together, helping you stay in step with your audience at every touchpoint, Combining our unrivalled specialism in specific digital activities with a strategic, differentiated approach, we are able to meet our clients’ more complex needs in the fast paced and constantly evolving digital landscape.

People often trust people more than brands. We find the voices that are on your side, harnessing authentic opinions to make customers take action. We constantly evaluate the effectiveness of the content, matched to your audiences and your objectives, to build on success and deliver more engaged consumers.

Our email-powered customer acquisition platform drives over 240 x better ROI compared to display, delivering trackable, engaged leads to your site – not anonymous website visitors. We’ll give you detailed reports on how your campaign is performing at every stage. With results like ours, we’re more than happy to.

Wherever people go, their email addresses go with them. We connect email, cookie and mobile data to track customer journeys live from platform to platform, with no blind spots. Giving you opportunities to retarget your customer via email, social and display, and convert 22% more sales.

For marketing success, it's a smart idea to make a habit of looking at the big picture. There couldn't be a better prescription for your business and its long-term growth.