Why Customer rewards and incentives?

Why Customer rewards and incentives?

These should be a key part of your sales and marketing strategy.

Repeat customers are the lifeblood of your company. A customer retained is money saved that would otherwise be spent on marketing to attract new business.It’s far more profitable for you to hold on to and maximize the loyal customers you have, rather than spend countless dollars on advertising for new clients.

Customer rewards build your business brand and foster deeper loyalty. This loyalty is what keeps your clients coming to you for a product or service rather than your competitor.

Today’s era of social media more than justifies your every effort to reward customers. Your happy clients now have a rapid-fire medium to share their experiences, which is a great opportunity for customer focussed business leaders.

Creating a positive experience for your customers can even spawn new referrals as the good news spreads. These referrals essentially add up to free marketing.

You have nothing to lose and everything to gain by ensuring your customers’ satisfaction.

But why stop at satisfaction?

Clients appreciate the fact that your business meets expectations. But that’s more of a standard they expect, so they aren’t likely to be impressed.

It takes much more to make your company stand out above the competition.

That’s why you need to get a little more creative than a cheap bottle of wine or box of chocolates to win over your customers and secure their loyalty.

Meaningful customer rewards don’t have to cost the earth. With a little creativity and care, you can come up with your own ways to surprise and delight your customers and keep them coming back.

And there’s a reward for you too – a growing and thriving business!

For more insight visit ... Marketing Insights *(click)

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