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Why Customer Retention is the Ultimate Growth Strategy [Best Reads]
In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology and business. I hope you enjoy them!
Why customer retention is the ultimate growth strategy (Segment) Businesses have gradually started to switch their focus from customer acquisition to customer retention.
Why Triggering Emotions Won't Lead to Lasting Behavior Change (Behavioral Scientist) The question behavioral scientists need to answer is: How can we generate long-term behavior change when compliance isn't exciting anymore?
Could a Randomness Machine Help You Fight Procrastination? (Excelerity) How creating a "randomness machine" can help you refocus your attention.
The 'Just Stay Home' Message Will Backfire (The Atlantic) We need less extreme and more nuanced recommendations for navigating life during the pandemic.
How To be Innovatively Skeptical (LinkedIn) If we want to solve problems in innovative ways, we need to have an accurate view of the world. We must know what's fact, what's story, and what's conjecture.
Masks Reveal New Social Norms: What a Difference a Plague Makes (Scientific American) COVID-19 has rendered the behavior of most Americans unrecognizable.
- Nir
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Nir Eyal is formerly a Lecturer in Marketing at Stanford's Graduate School of Business. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught companies how to design more engaging products. His second book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at NirAndFar.com
INDEPENDENT CONTRACTOR
4 年Great share! IThanks Nir Eyal
Helping MSMEs & Businesses to Increase their Sales & Improve their Profitability through Training, Coaching & Mentoring
4 年Fantastic
Very insightful!
Business Consulting and Sales Training Professional
4 年it costs 50% more to find a new customer tha to retain one