Why Custom URLs Are Good For Brands' SEO?
ZEX Solutions- Digital Marketing Agency
We specialize in helping your business thrive through digital transformation.
Now-a-days, there are more than 200 million brands present globally. According to smart insights, 3.5 billion people search for a brand every day, making it challenging to appear on Google SERPS for new businesses.
An online brand usually consists of the main URL and a custom URL. The main URLs of brands could be sometimes complicated, lengthy and hard to remember, whereas custom URLs are simple, unique, short, and easy to recall. Custom URLs, also known as vanity URLs, help people search for their desired results less time and more efficiently. Custom URLs can comprise any information you want. For instance, www.xyz.com is the main URL of your website, and the custom or vanity URL can include anything as keywords like xyz/ContactUs or xyz/Products etc.
But how do custom URLs impact the brand's SEO positively? The following advantages of custom URLs explain the answer:
As custom URLs are unique and simple, they tend to increase the rank of your brand's website on Google SERP in comparison with the websites containing more extended and more complicated URLs. It will help to optimize your brand and improve its credibility.
领英推荐
The simplistic nature of the custom links increases the clickability of your website. Relevant keyword incorporation in URLs promotes brand awareness and builds trust between customers and the organization. It leaves a positive impact on the brand's reputation.
As mentioned above, the custom links are easy to memorize and recall; they tend to be more shared than the main URL of the website, hence optimizing the main profile of the website. It eventually starts improving the SEO of the brand. This ease will allow you to use different keywords for different purposes to enhance your brand's marketing strategy.
The custom URLs may have a small impact on the SEO of your brand, but the results are exponentially great, especially in terms of optimizing your brand. The above points are just a small list of its merits, but by following SEO strategies and custom URLs, one can acquire a trump card to succeed in their brand.
Happy learning!