Why CTV will win the Advertising Race in the 2024 US Elections

As the 2024 U.S. elections heat up, Connected TV is poised to dominate the advertising landscape. With its ability to combine TV’s expansive reach with the precision of targeting, CTV offers political campaigns an unmatched advantage Here’s why it’s set to win the ad race:

?? Streaming is Taking Over: With more than 80% of US households using CTV devices and the average American adult streaming over 2 hours a day, CTV provides an unmatched opportunity to reach voters where they’re actively consuming content.

????Location & Venue-Based Targeting: CTV's ability to target ads based on precise location data ensures campaigns reach relevant voting districts with tailored messages—making it ideal for hitting the right audience at the right time.

Reaching a Wider Voter Demographic: CTV isn’t just for younger audiences. With more Baby Boomers and Gen X viewers cutting the cord, political ads can now reach diverse age groups. Plus, with 56% of voters happy to watch ads in exchange for free content, it’s clear that CTV audiences are highly engaged.

Don’t miss out on the power of CTV for your 2024 campaign. Let Lemma’s CTV solutions help you reach voters across multiple screens and locations with precision and impact.

?? Read the full blog here: https://lemmamedia.com/why-ctv-will-win-the-advertising-race-in-the-2024-usa-elections/