Why CTAConf?

Last year around this time, we did some thinking about *why* we put on CTA and the things that keep all of YOU coming back each year.

From a company perspective, Unbounce's Call to Action Conference is an amazing opportunity for us to showcase thought leaders in the digital marketing space, educate the market about the future of Unbounce, and do something that many SaaS aren’t able to do — meet our customers face to face.

What about from the attendee perspective? To find out, we surveyed past attendees to find out what motivates them to keep making the trek out to Vancouver committing two full days (or three if you join us for our Workshops) to CTA? We got a lot of answers:

? The swag. (Naturally.)

?? The food. (Who can say no to Tacofino and Johnny Pops? We can’t.)

?? The actionable insights. (All meat, no fluff.)

?? The atmosphere and vibe. (No stuffy networking, and your own personal hype squad? Instant Plus.)

These are all important aspects, but what I’m most proud of building up over the years and what I think is the real CTA X factor, is the people.

• The amazing speakers we’ve curated who can distill high-level concepts down to actionable insights that attendees can start implementing the very next day.
• The Unbouncers who live and breathe our culture and values.
• And YOU. The crowd of life-long learners, Unbounce customers, and digital marketers who #chooseextra, constantly looking to do better marketing.

Sincerely, thank you for helping us put on this crazy conference and I’ll see you at 9AM tomorrow for the opening act ??