Why Crumbl Cookies Video Ads Are Taking Over Social Media?

Imagine you are scrolling through your social media feed and being engaged by perfectly crafted video ads that grab your attention from the first second. That’s all the magic of Video Marketing, a tool used to connect meaningfully with their audience. Earlier, video marketing was generally used for television commercials, which limited it to small businesses as it required a large production budget and professionals. But nowadays, video production in digital marketing comprises anything from Reels to Instagram, to YouTube Videos or video ads on platforms like Facebook.?

Video Marketing is growing too fast day by day. Every day, people spend 84 minutes watching videos on the internet. That trend is only going up, and we predict that by next year, the average number of internet users watching videos will increase. People prefer to see more video content from brands they support because video marketing is becoming popular day by day.?

We all know that traditional ads will not be able to do so, but video ads combine visuals, sound, and storytelling to create an amazing experience. Crumbl Cookies a “Sweet Victory” TikTok ad is a major example, which leverages the platform’s popularity among young consumers who are seeking for best food recommendations.?

The 30-second video shows Crumbl’s delicious range of gooey baked goods, appealing to viewers with mouth-watering visuals. The ad presents various scenarios of unremarkable achievements, suggesting that every small victory is a perfect excuse to treat oneself to Crumbl cookies. They generally tell a story that doesn’t show you their products, tell you a story about the baking process, the quality of ingredients, and the joy of sharing cookies with loved ones. This aspect will help in building an emotional connection with the audience.

Videos can go viral in a couple of hours with the rise of social media platforms like Instagram, TikTok, and Facebook. Crumbl Cookies has taken advantage of this creating short and catchy videos that are perfect for sharing. These videos not only show the new flavors but also support user-generated content by encouraging users to post their own opinions and experiences.?

Video ads offer measurable results. In real-time, brands can easily track the performance of their video campaigns with the use of advanced analytics tools. The Crumbl Cookies can make better use of their approach by seeing which videos generate the most engagement, clicks, and conversions. This data-driven approach ensures that every video ad meets the preferences and behaviors of its target audience.?

Therefore, video ads dominate the marketing trend because they are engaging, tell compelling stories, are highly shareable, demonstrate products effectively, and provide measurable results. Crumbl Cookies is a prime example of a brand that has used the power of video marketing to create a deliciously successful campaign.?