Why is it crucial to listen to your consumers? ?
Canadian Viewpoint
Your Canadian experts in offline/online fieldwork and data collection: IHUTs, Panel, CATI, lntercepts, PreRecruits, F2F
Understanding your brand's target audience and actively seeking customer feedback can have a profound impact on your brand's growth and success. Consumers consistently provide valuable insights about existing and upcoming products and services. In this newsletter, we investigate the reasons why brands must listen to their target audiences and explore various approaches suitable for conducting both qualitative and quantitative research.?
For brands seeking answers to questions such as:?
Product and/or user tests are highly beneficial in addressing these inquiries. These tests help engage with your existing clients through diverse methods and channels, providing deeper insights into their decision-making processes. Integrating customer feedback to enhance product features or generate new product ideas is a winning strategy that brands should embrace. Shift your focus to existing customers and users by collecting their feedback via surveys, social media, email, or direct service interactions.? Collecting feedback from your current customer base, whether online or offline, can be achieved through various channels such as surveys, social media, email, or direct service interactions.?
Selecting the Right Approach
After identifying the desired audience, brands must then choose the most suitable approach for the test. This decision involves determining whether the product test should be conducted in person, allowing users to interact with the product in a specific facility, or if it can be carried out in their natural environment. Brands may opt to gather feedback through surveys, interviews, or online/offline focus groups.?
Participants test products in their natural environment at home. They use and experience the product as they normally would, sharing their feedback and experiences during and after the experimentation period. ?
Discover all about product, package, and sensory tests in our eBook. Dive into "Your Guide to In-Home Product and Package Tests" to learn more.
Centralized Location Test (CLT)
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For CLT studies, consumers are recruited to participate within controlled environments such as malls, labs, and restaurants where they may view, consume, feel, or smell test products and follow up with their feedback via survey or interview.??
Conducting onsite interviews at live events like sports games, concerts, and conferences is a powerful way to engage with specific audience segments. Through intercept interviews and interactive strategies, researchers can gather detailed insights into attendee's experiences and preferences, understanding audience engagement and behaviour firsthand in dynamic event settings.
For an in-depth look at why it's important to listen to your consumers, check out our blog post titled "Empower Your Brand by Listening to Your Consumers with Canadian Viewpoint’s Expertise."
When upgrading products or introducing new features, it's essential to partner with an experienced company. Look for a partner with experience in offering comprehensive solutions across consumer goods categories, digital innovations?and services to help evaluate and predict innovations. Whether you seek to assess entire concepts or test basic marketing elements, they should provide a range of services tailored to meet your needs.?
Stay connected with us
Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offline, online, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sample, programming and hosting, mall intercepts, central location recruitment, mystery shopping, in-home usage tests (IHUTS), sensory testing, shelf testing, computer-assisted telephone interviewing (CATI), Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.