?? Why Crowdfunding Isn't Always the Answer for App Developers
Alice Skhabovska
Co-founder @ UNIPAWS | UX/UI agency that feels like Discord with your playmates ?? | | Caring about what happens after Figma, truly ??
You know what tickles my curiosity? Digging into crowdfunding platforms like Kickstarter to unearth the hidden gems. So, I embarked on a little adventure, and what did I discover? Brace yourselves, my friends; this might just blow your mind.
As I delved into the world of crowdfunding, a startling revelation hit me like a thunderbolt. Brace yourselves for this one - over top 20 most popular projects on Kickstarter were all about games!
I mean, I get it. Games are awesome. But I'm still a little surprised that there aren't more apps and web projects getting funded on Kickstarter. After all, there are so many amazing and innovative apps and web projects out there.
The Odds Are Like a Game of Russian Roulette
Kickstarter spills the beans - only about 40% of projects hit their funding goals. It's like a high-stakes game of chance, where only 40 out of every 100 players make it to the victory lap.
But wait, there's more! 84% of successful projects rake in less than $10,000. Looks like most backers prefer supporting smaller, more intimate endeavors.
So, what's the secret sauce for a winning crowdfunding campaign?
Remember, startups fresh out of the oven often have an edge over mature companies because they're innovative and have room to grow. But exceptions do exist!
Unraveling the Mystery of Luxury VPN
I stumbled upon the Luxury VPN project, and it's a head-scratcher. They set a goal of $1,200 but raised over $7,000 - a whopping 621% funding rate. Impressive, right?
But here's the catch: there's no MVP (minimum viable product) yet.
Backers are essentially backing a concept, not a real product.
And that roadmap mentioning a $16,000 Luxully Vault? Smells like a tactic to grab attention.
Also I found a link to BackerCrew, a project promotion company. Looks like Luxury VPN had to pay for marketing to boost those campaign.
Navigating the Complex World of Web3 and Crypto
Web3 and crypto projects are like navigating a maze blindfolded. They need a different kind of funding, and that's where venture investments, accelerators, and angel investors come in.
Venture investments, like the pros they are, can provide hefty funding and a treasure trove of contacts and wisdom.
Accelerators? They're like a mentorship boot camp for startups, especially web3 and crypto projects.
As for angel investors, they might not have the deep pockets of venture capitalists, but they bring a personal touch and valuable advice to the table.
Crowdfunding? Well, it's an option, but not the first choice for web3 and crypto ventures. Platforms might not fully grasp these realms yet.
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Overcoming Challenges on the Road to Funding
Got a killer startup idea but struggling to win over VC or angel investors? Join the club! Here are some hurdles you might face:
And hey, don't forget the power of presentation. Make it slick and appealing!
Canva templates are not enough
So, how do you create a compelling pitch deck that will impress investors? It's not as easy as just slapping together some slides in Canva. You need to put in the time and effort to create a pitch deck that is visually appealing, easy to understand, and persuasive.
Here are a few things to keep in mind when creating your pitch deck:
Creating a professional pitch deck is not a 50-dollar job. It can cost up to $1,500 to have it done by a professional designer. However, the difference between a professionally designed pitch deck and a boring Canva template is night and day.
A professional designer will take the time to understand your business and your target audience. They will create a pitch deck that is visually appealing, easy to understand, and persuasive. A Canva template, on the other hand, is just a generic template that can be used for any business. It is not tailored to your specific needs and will not be as effective in getting investors' attention.
If you are serious about raising venture capital, then you should invest in a professional pitch deck. It is one of the most important tools you will have in your fundraising arsenal.
Need help with your pitch deck? Contact us ??
Vlad Pochukalin, CEO
Alice Skhabovska, Partnerships Manager
??Dribble