Why creating content and disappearing is NOT helping U sign clients
Alia El Khatib
The 1-Hour LinkedIn Playbook: Book Calls & Sign High-Ticket Clients with Conversation-Based Selling | Ask me how ??Sales & LinkedIn Corporate Trainer
I know you might be overwhelmed with creating carousels and reels and following the latest trends on social media you need to do.
You have invested in Instagram programs, social media courses, and even tuned in to various masterclasses and downloaded freebies to help you create the best carousel content out there.
Here is what you might be doing that is not helping you actually to get paid or get paying clients, it's that you spend so much time on content marketing, that you end up just posting that carousel and you then disappear.?
You might be thinking that it took you at least 1-3 hours to create this deep rich carousel, so it should be enough to get people to inquire about my services or go to my link in bio and book a discovery call
You might think that, creating this carousel post, is enough to activate your followers and even bring new followers, and they will DM you or ask questions in the comments
Feels familiar?
I bet many of my clients that I work with have experienced this. Posting a carousel and waiting for DMs to roll in, and when they don't, they feel exhausted, frustrated, not sure what to do anymore, thinking of going back to corporate, or feel like a failure and that they are not equipped to run their business.
Creating a carousel works, it does help you attract inquiries, but it needs to be part of a business and marketing plan, and that is what is missing here.
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The secret is to implement a sales driven process to help you create high converting content that lands with your target audience and moves them into a sales call or sales conversation, and this is one of the KEY processes I use with my clients.
It's how my clients have reached more of the right crowd, created content that converted into inquiries, and got results like these…
?“2 people already registered and paid, 2 more on the way!!”
“Just signed a 6 month - high ticket client, it's someone I already knew but they came back to me because of my Instagram!”
“I just sold a VIP day for $1888, thank you for hyping me up!”
Without having a sales process in place or a guideline to take your followers or network, and move them through your sales funnels, to get them to inquire about your services, it becomes difficult to convert them into clients.
?Posting content and ghosting wont work anymore in 2024. People are becoming more sophisticated buyers?
Implementing a sales process is not an additional thing to add to your to do list, but what you need to do.