Why Craft The Ultimate Candidate Journey?

Crafting the Ultimate Candidate Journey: How a Positive Candidate Experience Transforms Hiring Success for Talent & People Leaders

People Leaders in today's competitive talent market face many challenges, first attracting and then retaining the right people for their business.

Just yesterday I heard the CEO of a large organisation say that staffing was the biggest challenge for them right now and the thing that keeps him awake at night!

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So let's talk about an area that I think is often underestimated... Why should we create a great candidate journey and why is giving our candidates an exceptional experience, throughout the entire recruitment and onboarding process, so important to your hiring success?

And if it's so great, then what's in it for us?

Let me give you some pretty compelling reasons why it will transform your hiring process and help you overcome some of your big talent acquisition challenges.

• Enhancing Your Employer Brand - A great candidate experience starts from the moment a prospective employee comes across your brand, it starts at what we call 'awareness'. By creating a seamless, consistent, engaging, and informative candidate journey, you showcase your professionalism, but more importantly, your values and your commitment to the candidate's long engagement and satisfaction. This is the first stage of 'employee engagement', get this wrong and you have more work to do later...
• Improved Candidate Engagement - A well-structured candidate journey that includes clear communication and timely feedback, at every stage, including a respectful and fair interview and selection process, leads to better engagement with potential hires. Engaged candidates are more likely to accept job offers, then in the longer term, contribute to a positive work environment, and ultimately become brand ambassadors and advocates for a company.
• Higher Offer Acceptance Rates - Candidates who have a positive experience during the recruitment process and feel their expectations (set by your employer brand) have been met or exceeded, are more likely to accept a job offer... the first time. By providing a smooth, supportive and engaging experience, people and talent leaders can demonstrate the organisation's values and commitment to employee well-being, making their offer more attractive as it offers more than just salary and remuneration.
• Reduced Time-to-Hire - An efficient, effective and enjoyable candidate journey not only attracts the right people to the organisation but it also expedites the hiring process. How? Because a streamlined recruitment experience with high levels of engagement and multiple touch-points keeps candidates in the process, minimising the chances of them dropping out part of the way through the process or accepting a competing offer or counteroffer from their current employer. This reduces the time-to-hire metric and gets your new employee onboard quickly!
• Strengthened Talent Pipeline - Creating a great candidate experience is crucial for building a robust pipeline of future talent. When prospective candidates have a positive experience with a business, they are more likely to stay connected, join your talent pool, consider future opportunities and share them with others. This means you have a constant flow of highly engaged, high-quality candidates ready to meet your hiring needs, both for now and for the future.
• Increased Employee Advocacy - A positive candidate experience doesn't just benefit the new hire; it also encourages employee advocacy. When employees have a great experience, they are more likely to recommend the company to their networks, spreading the word about your organisation's culture and opportunities. This word-of-mouth advocacy is marketing gold and can lead to attracting the ideal talent for your organisation, simplifying and speeding up the hiring and onboarding process for people and talent leaders.
• Better Employee Retention - A positive candidate experience lays the groundwork for employee retention. When new hires feel valued, supported and connected to the organisation, from the very beginning of their journey, they are more likely to stay with the company long-term. This reduces turnover costs, contributes to a more stable, positive and productive workforce, and strengthens company culture and the employer brand.

By focusing on these points, and having a commitment to improving the candidate experience, at every stage of the candidate journey (not just the offer stage!), people and talent leaders can transform their hiring, leading to numerous commercial benefits that ultimately will contribute to the company's long-term success.

By investing in the candidate experience and refining each part of the candidate journey, you can unlock benefits including enhanced employer branding, reduced hiring costs, increased productivity, improved employee retention, higher employee morale, and a stronger talent pipeline ready for future growth.

All of these factors contribute to a company's long-term success and profitability, making the candidate experience a crucial aspect of any successful recruitment strategy.

Convinced?

Are you ready to craft an amazing candidate journey?

Do you need support with developing the right processes and tools to make the candidate experience seamless, without needing to increase the size of your TA team?

The Hiring for Success | TA Training & Development Program is open now, enrol on one, some or all of the modules, depending on your individual needs. Click here for more details.

Next LinkedIn Live Webinar:

The Secret to Being a Great Recruiter: Deliver Bad News with Empathy

Delivering bad news is one of the hardest things we have to do as Recruiters, but it's also one of the most important things, and not just because it's the human thing to do.

Here are just some of the reasons why it's an important skill to develop...

• Protect and develop your employer brand
• Nurture strong relationships with prospective candidates
• Create brand advocates
• Grow your pipeline of future talent
• Live and breathe your company values

In the webinar, I will help you develop these skills by providing some practical tips to make this task a little easier.

Join me on Thursday 11th May at 10am ??

Click?here for more detail?and to register.

By registering you will have access to the recording; watch in your own time if you can't join live on the day!