Why this CPA is Unboxed.
Susan Bryant, CPA, CTS
Unboxed CPA propelling business owners towards their dreams. | 2021 Top 50 Women in Accounting | 2022 Enterprising Women of the Year Honoree | 2023 GS10KSB | Tax + Accounting + Business Strategist
For the past 21 years, I have worked in a “traditional” CPA firm and done all the typical things the accountants do - historical accounting services and tax return preparation.?The last several years, I felt this deep yearning to drive more impact by leveraging the depth and breadth of my accounting, tax, business and financial knowledge.?I started by creating annual tax planning methodologies and tracking how much my ideas were saving my clients….it was incredible!?Once I saw how effective that was, I started implementing mid-year tax planning sessions to allow for even more time to contemplate advanced strategies and provide education to my customers.?Then, I started working on strategic planning and asking better questions of my business owners so I could better understand what their goals were and then digging deeper into their operations, expenses, staff utilization, pricing and so many other areas….all with the intention of rooting out inefficiencies, extra expenses, and margin opportunities.
When we started focusing on the future instead of the past, magic started happening – reinvested tax savings combined with disciplined accounting routines, well thought out strategic plans, enhanced leadership skills and solid advisory teams allowed my business owners to post huge wins.
Then, the pandemic hit and I spent 4+ months non-stop talking to clients and working on PPP loans so I could make sure they were in the best financial position possible.?The closer I got to each of them, the more I saw their struggles – rev gen, customer service, insurance renewals, state sales tax, compensation, benefits, selection of the right financial advisor, estate planning.?But, I didn’t have enough time to truly serve in all of these capacities since my previous CPA-firm focus was “accounting” and “tax.”
It felt wrong to look the other way and let my business owners struggle under the guise of “it’s busy season.”?
So, I’ve hopped off the “traditional” CPA train that is so narrowly focused and have joined forces with Catherine Meyer, CEPA? , self-proclaimed Operations Nerd and Automation Fanatic, to found Unboxed Advisors , the first firm in a brand new category of business advisory services that unites accounting and tax with future-focused holistic planning, unparalleled customer experience, unlimited guidance and never-ending value.?
At Unboxed, we’re setting a new standard for what business owners should expect when it comes to a professional financial solution for themselves and their businesses.
So, what does that mean exactly??For our Unboxed Advisors members it means:
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There are a lot of tasks that go into making the above a reality; however, we don’t bother our subscription members with all those details.?For a fixed monthly fee, we’ll handle everything across all entities owned and for the individual owner. And, we deliver the results promised with no risk…because we offer a 100% money back guarantee.
It’s time for business owners to receive the level of service and financial guidance they deserve…it’s time to break free.
www.unboxedadvisors.com
Founder @ Tax-Free Tutors | CPA, CFP, CLU, PFS I Futuristic! Tax Planning Expert
1 年Amazing, Susan! This is how I, too, envision the future of tax and accounting work - and compensation. It must feel pretty great to get to where you are now. I have several questions and ideas I'd LOVE to discuss with you. I'll DM to see if you are interested. Great job and thanks for sharing! You probably have a great book to write there, too!
3x your CPA Practice/ Tailored Practice Growth Plans / Reach your True Practice Potential - Tel: 818 209 4125
1 年This is great - thanks Susan!??
Saving accountants 12.5 hrs/wk with AI. Founder @Taxplow
1 年Now that’s thinking outside the box Susan Bryant, CPA, CTP !
CPA, Lead Accountant Reion Accounting Professional Corporation
1 年Amazing! Can’t wait to hear more about this.
Expert in helping building owners unlock tax savings and increase their cash flow.
1 年Great concept, Susan! And what a great resource for the business owner!