Why could (should) a live music component be part of your next experiential event?

Your event is, by nature, a live representation and exploration of your company’s goals, so why not pair that event with other engaging live components? While there is certainly an added cost for live music / live musical performances, doing so will make your event stand out, in all the ways you think and some more subtle ways you might not. Below, I've outlined some tiered benefits of making “live” a priority which more than outweigh the cost. Consider this a multi-leveled investment in culture. For yourself, for your staff, for your attendees, and for all those who happen upon your digital content.

Low-Hanging Level Benefits:

• The social shares!
• The native content and ability to showcase strategic dynamism.
• Your brand mashing up with something (if chosen well) that can literally sing the ethos, not just recite it.
• The memories an experience like this ingrains with guests, and the halo association your brand gets as a result.
• The general energy level of your event is higher, making your average energy level for the event higher across all programming.

Mid-Tree Level Benefits:

• Continual “mental” engagement if your guests know there are moments in the near future to be aware. FOMO is a real thing; not to be discounted.
• Concerts and live performances don’t feel like work, so if this is a sales conference or customer meeting, you get to tap into a less professional and more freeing side of your guests. Making the conference feel like a perk, creates an entirely new level of brand engagement within your own ranks.

Tree-Top Level Benefits:

• A high level experience creates a higher general expectation level...not for your event but for self reflection by your attendees. Greater self-expectations = higher creative output and boundary testing, which in turn molds more well rounded and valuable people. If it’s a customer, they associate this unique and curated experience with your entire brand; your brand is focused on experience. If it’s an employee, the brand is investing in them and their peers to make the sales conference / event special; it's not just about business. Having an employer who can mix data-driven work results & forecasts with high energy live performances in the evening, creates an aura of a balanced environment and has the potential for a more engaging workplace.
• If you create an environment where there is true artistic demonstration, you are allowing the brain to be engaged on multiple hemispheres. You can create new connections, breaking the mind out of something more status quo. Inspiration comes in a lot of forms, but when you are engaging the whole mind, that inspiration tends to come more readily and rapidly.
• Live music is cool...and you always want your brand to be associated with cool. Because cool is young and young represents a longer potential customer journey.