Why corporates need to support their managers in building a personal brand

There are several reasons why corporates should support their managers in building a personal brand, today we'll review the obvious:

1. Attracting talent: A strong personal brand can help attract top talent to the company. When potential employees see that a manager has a well-established personal brand, they are more likely to view the company as an attractive place to work.
2. Thought leadership: Managers who have a strong personal brand are often viewed as thought leaders in their industry. This can lead to increased visibility for the company and position it as a leader in its field.
3. Trust and credibility: A manager with a strong personal brand can build trust and credibility with both customers and employees. When a manager is seen as an authority in their industry, it can help to create a positive perception of the company.
4. Increased sales: A manager with a strong personal brand can also help to drive sales for the company. Customers are more likely to do business with a company when they trust the people behind it.
5. Employee engagement: Managers who build a personal brand are often more engaged and passionate about their work. This can translate into better employee engagement and higher levels of productivity.
6. Crisis management: In the event of a crisis, having a manager with a strong personal brand can be beneficial. They can act as a spokesperson for the company, help to maintain the company's reputation and provide a sense of stability to employees and stakeholders.

Overall, supporting managers in building a personal brand can have a positive impact on the company's reputation, bottom line, and ability to attract and retain top talent.

Stay tuned for next week’s newsletter on the dangers of managers building a personal brand within corporations.

P.S. Looking to explore building a (personal) brand further? Then let’s talk!