Why Content Marketing is Important to Your Business

Content marketing has gone from an exciting new marketing concept to an essential marketing powerhouse for pretty much every business in every industry. If you’ve been asking yourself: “is content marketing important for my business?”, the answer is a resounding YES!

The critical role of content marketing comes into play with increasing the volume of quality traffic to your website, generating awareness, quality leads and sales. Strategized and properly executed content has the power to pull your audience to your business’s website, which is ultimately the place where they will convert into leads, and then sales.

The most effective way to drive traffic to your website is through the content that you develop for your blog, for SEO and for your social media marketing. While there are plenty of important elements that live under these categories, it all boils down to the quality of your content.

The higher the quality of the content, the more valuable it is to your audience, and the more likely they are to engage with your business. The more they engage with your business and spend time on your website, the more likely they are to develop trust in your brand and become a prospect and client. Leaving you with a big return on your investment in content marketing.

Let’s dive in and take a closer look, starting with a definition.

What is Content Marketing?

Think of it this way:

Traditional marketing, including advertising, is about telling the world that you’re awesome at what you do. Content marketing is about showing the world that you’re awesome at what you do.  We refer to the practice of creating great content for use in online marketing activities as content marketing.

The ability to create great content on your website is a powerful tool. Because when you create your own content for your own website – it’s yours.

Why rent when you can own?

Media platforms got rich on this model of allowing you to rent their platforms to share your message. The investment you make in building traffic to your website belongs to you. As a result, your website is a digital asset that you own.

So think of it this way: you increase the value of your business when you invest in digital marketing. And content marketing a way to own media as opposed to renting it.

A key to success in content marketing is that the information must be both valuable and relevant for your target customers. It takes a commitment to consistency with content. Above all, this is what both the search algorithms and your ideal customer need to build your brand authority and domain authority.

Today content marketing enables our ideal customers to find us.

In contrast, traditional marketing focuses on pushing out promotional messages across various channels. This “in your face” approach has evolved to include digital marketing. Digital marketing employs new tools and approaches to find today’s consumer and serve them information they are looking for.

This approach works because we are capturing the attention of your target audience by providing value. They are actively looking to solve a business problem, or seek specific information about a product or service they want to find.

They come across your informative content – and boom – the connection is made!

Experience has shown that over time your audiences will come to trust and rely on you as a source of subject matter expertise, and will reward you with their business and loyalty toward your brand.

Pull marketing wins over push marketing

That old way of demanding business from new clients with aggressive call-to-action statements (“Buy now!”) doesn’t work anymore. Consumer values have changed, so these approaches can make your company seem desperate, and will be a turn-off for consumers.

In today’s digital marketing world we optimize content so our ideal customer can find it. We infuse it with reasons for them to come to know, like and trust us. We offer them something of value. The content we have developed as an aid to them is valuable.

We do this prior to asking anything of them. This strategy is at the heart of today’s inbound marketing.

Why is content marketing important to your business?

Content marketing builds your business reputation online. Viewers are served up with a range content in forms such as blog posts, videos, info-graphics, presentations, social media posts.

By offering value in this way, we not only entice the viewer, we begin to build brand trust. There is an experience of the discovery of the valuable content, and a sense of delight in making the find.

In today’s business world showcase yourself as a credible and reliable supplier through content.

Therefore, your digital marketing strategy, and specifically the quality of your content, will attract and convert new customers to your business.

Where do you plan to start? Get the help you need to lay the groundwork for your Best Content Strategy for 2020!

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