Why Content Marketing is Important During a Crisis

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Staying ahead of the curve

During this critical period, many businesses are slowing down their marketing efforts to recalibrate their internal operations. This decision is likely driven by the panicked urge to slow or stop spending. Of course, that reaction is understandable, but you must consider that other businesses are doing one of two things: having the same fear and doing the same thing, or facing that fear with action and using this time as an opportunity to gain the trust of their audiences.

Bolstering SEO efforts

Content marketing puts you in front of your audience in numerous ways, one of which is search engine optimisation (SEO). Now that your audience is practicing social distancing, they are searching the internet much more frequently.

Positioning yourself as a thought leader

By addressing your audience’s questions and concerns, you position your organisation as a reliable ally. Your audience is looking to you for guidance in areas you can help with, and your reaction to this crisis is something that they will remember — good or bad.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0411 686 071.

Thanks!