Why Content Goes Viral?

“Going viral is not magic, random or luck, it's a science!”-Jonah Berger

In the new digital era, going viral is run-of-the-mill. We see a plethora of content on social media platforms by way of shares, reels, or posts, but have you ever wondered why content goes viral?

?The most substantial factor which plays a role in making any content viral is emotion.

Emotion is a key driver of why people share things! Take an example of yourself, if you see a video or post relatable?to your mental state or emotions you quickly tend to?share it either with your friends or post it on your social media accounts, this is exactly how the reach for any content increases!

Any content capable of flattering us, makes us laugh, inspires or excites us, ends up attracting us, and in return gets the maximum possible shares!

?This is the prime technique companies use for advertisements to have more reach, as the human emotion card never fails, especially in places where people run on emotions!

Another thing that adds up is, that if the content?is related to the trending topics or issues, for example, body shaming, gender equality, LGBTQI+, climate change, etc, people tend to publicize it more!

We see memes being made on movies, political issues, climate issues, etc, and getting viral.

Social media influencers these days also play a great role in making any content go viral!

The kind of content that goes viral in a particular region, be it a city or a country also varies due to some issues being prevalent in one and not being in the other, the kind of people that dwell in distinct places are also different!

?Viral success is often driven by two factors: how the video makes a person feel and their social motivation in sharing it as people only share content that they find funny, or things which have a meaning for them or subjects which they are passionate about!

Next time you see any video going viral, you know the science behind it!

By: Aayushi Varshney