Why Content Doesn't Work For 90% Business Owners
Ismail Irfan
Scaling Specialist for Creative & Marketing Teams Seeking Simplicity & High-Ticket Clients | Professional Speaker
When I talk about content, many think of content that provides “value”. But there's a lot more to content than just that!
This is specifically why many business owners struggle to get clients using their content.
Lots of business owners believe, "If I give value, people will trust and invest in me." But that's not always true.?
People don't necessarily buy from those who provide knowledge. If they did, professors would be the wealthiest people around!
People invest in business owners who are:
It's not just about providing value; it's about having a Content “Strategy”, not a content plan that showcases you as an expert. This strategy should make people eager to connect with you.
Here's my proven, yet super simple content strategy. I have used it again and again for multiple businesses to attract clients.
1. Proof?
This is the most vital content type to focus on. Share content that proves your credibility, showcasing your successes and results.?
This not only maintains your strong position but also creates a great amount of interest in your offer. This proof-based content includes client testimonials, success stories (both yours and your clients'), results your business has achieved, and any other wins.?
Don't just brag about success—share stories and tips on how they can achieve the same.
Wrap it up with a call-to-action, letting them know how they can reach out to you.
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2. Engage
The second kind of content is all about connecting and engaging with your audience, making them feel a part of your brand.
One simple way to do this is by sharing stories—your successes, your setbacks, a quick look into your daily life, and even your pictures. Creating a sense of community and showing that you care is crucial.?
Another great way to encourage engagement is by asking thought-provoking yet easy-to-answer questions and inviting them to share their thoughts!
This type of content helps build a relationship with your audience and gradually nurture them, making it easier to convert them when you share your "Proof" content later on.
3. Value?
Among your content priorities, this type—like tips, how-tos, step-by-step guides—is least important. While it helps your audience, it's been proven to bring business owners the fewest clients and profits.
Many business owners are drawn to this type of content because it's easy to make and doesn't need them to be vulnerable. Remember, it's still important to share, but it shouldn't be your only or main focus.
With that said, keep in mind what really attracts clients is a mix of credibility and relatability, not just providing value. If they do not see someone as an expert and do not relate to their brand, tips and tricks won’t convert them as well!
Your UnAverage Success Partner,
Ismail
STEM Coach and Mentor
12 个月I would add that prospective clients need to know how they will benefit from buying your product or service and you need to draw their attention to it! The long term value they derive from it needs to be shown in a ROI for that so that know from the start what it's going to cost them! Also any content you put out needs to be relevant to the audience its aimed at and not just the general one!
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1 年Providing value is key, but it's true that not all content strategies yield the expected results. I'm eager to learn more about your super simple approach that has proven effective across multiple businesses.