Why Content Authenticity and Credibility Matters

Technology makes lives easier. With just a tap or a click of a button, the information that you need is now within the palm of your hands. Because of this, a lot of entrepreneurs would use this to their advantage by providing customers with valuable information that they need.

With so much content made available to users, there’s increasing competition among rival entrepreneurs and businesses. This is where content authenticity and credibility comes in. You need to create content that cuts through the noise and stands out from the rest.  

The content of your article or your newsletter is the meat of your email marketing campaign so it must be authentic. Content authenticity is all about making your article or newsletter or email sui generis—or in simpler terms, unique. To top it all off, the information you provide must be backed by facts and truth.

Along with authenticity, credibility must also be taken into consideration when producing an email or newsletter for your marketing campaign. The credibility of your output can be determined by the reliability of its content. These are the two most important ingredients of your recipe to success in the online marketing world.

You may be wondering, how can these two meager things play an important part in determining your success in the entrepreneur world?

• Content authenticity matters because you need to capture your audience’s attention.

With the rise of social media, pieces of information, services, and products are ready at your customers’ disposal. They are often provided with a wide range of options to choose from, and combine the fact that people nowadays have a fast-paced lifestyle, the first few seconds are crucial to the entrepreneur. You must maximize those few-seconds-opportunity with the possible client to capture their attention and retain them.

Recent researches have found that “the average web users have time to read at most 28% of the words during a website visit.” This means that most of website visitors would only scan your content. This is exactly why you need to emphasize the novelty and authenticity of your message.

• Credibility helps you gain your audience’s trust.

Pieces of information are easily accessible to everyone, thanks to the ease of sharing bits and pieces through social media. Though this is great as it lessens ignorance, it does however still have its cons. One of which is that fake news are also quickly disseminated.

Readers nowadays are aware of the presence of fake news. In effect they are now more cautious of the articles that they read. This requires more research, proof, and effort on the part of web entrepreneurs. You must do your best in ensuring your audiences’ trust since their trust is one of the most important things you have to consider when you want to gain more clients.

Providing your audience with validated information also affects your reputation. If more individuals trust you because of your good reputation, then surely more people will subscribe to your services.

There are different strategies to ensure credibility in your articles. One of which would be keeping your promise. You must not trick your audience with “free shipping” only for them to find out that the free shipping only pertains to selected items. Your articles must also be frequently updated. And in order for you to be considered as credible, you must be keen on small details.       

Much like every other business, you must never cross-cut your customers. You must provide them with the truth and novelty that they deserve in order for them to remain loyal to your brand. Make sure to keep these two concepts in mind in aiding you in your email marketing journey.

An important goal of email marketing is to nurture and maintain lasting relationships with prospects and customers. Without authenticity and credibility, it is difficult to build trust. And we all know that relationships are built on the foundation of trust.