Why Content Audits Are Essential for Your Website

Hey there, savvy website owner! You've probably heard the term "content audit" thrown around a lot, and some of them from me. But let's be honest, it's one of those things that often gets pushed to the bottom of the to-do list, right? Well, today we're diving into why content audits are not just a "nice-to-have," but an absolute must for your website's success.

Keeps Your Site Fresh

Did you know that 55% of visitors spend fewer than 15 seconds on your webpage? Yep, you read that right. Time Magazine dropped that bombshell, and it's a wake-up call for all of us.

First things first, make it a habit to schedule regular audits, at least twice a year. Trust me, your future self will thank you.

One common mistake is ignoring older posts that can be updated and repurposed. Don't let that goldmine go to waste!

Companies who did it...

1. Evernote: They revamped their blog and saw a significant increase in user engagement. They audited their older posts, updated the outdated ones, and voila—more traffic!
2. HubSpot: Regular content audits have been a cornerstone of their organic traffic strategy. They even have a guide on how they do it.

So, if you want to keep your website in tip-top shape, start auditing!

Provides Valuable Insights

Google Analytics should be your best friend. It's like a treasure trove of insights waiting to be discovered.

According to the MIT Sloan Review, high-performing organisations are twice as likely to use analytics. That's a big deal!

Not setting specific KPIs is like sailing without a compass. You won't know if you're moving in the right direction.

Companies who did it...

1. Airbnb: They used content audits to refine their customer experience, focusing on what their audience actually wanted to read.
2. Moz: A content audit was crucial during their rebranding phase. It helped them align their new brand voice across all existing content.

So, get analytical and make data-driven decisions!

Reveals Content Gaps

SEMrush or any similar tool can be a lifesaver for identifying gaps in your keyword strategy.

Here's something to chew on: 70% of search queries are long-tail keywords, according to SEO Pressor.

Focusing solely on high-volume keywords is like putting all your eggs in one basket. Don't forget the long-tail opportunities.

Companies who did it...

1. Neil Patel: He filled content gaps on topics like SEO and content marketing, which helped him become a thought leader in the industry.
2. Healthline: They covered niche health topics that others ignored, making them a go-to resource today.

Seize these opportunities to enrich your content and become a go-to resource.

Boosts SEO

Regularly update those meta descriptions and fix any broken links. Your SEO will thank you.

Here's a shocker: 53% of mobile users will abandon your site if it takes longer than 3 seconds to load, says Google.

Ignoring mobile-friendliness can be a costly mistake. Google cares about it, so should you.

Companies who did it...

1. Etsy: They conducted a comprehensive content audit and saw a noticeable improvement in their SEO.
2. Adobe: Their content audit was directly correlated with improved search engine rankings.

Elevate your website's search engine ranking with a thorough audit. It's that simple.

So, the next time someone tells you a content audit is unnecessary, you'll have all the reasons to prove them wrong. Take the plunge and give your website the audit it deserves. You won't regret it!

Sarah x

P.S. Save yourself hours (okay weeks) and get your content audit done for you! Just send me a message, and remember I have a great bonus for all those who invest before 2nd of November worth ￡495.