How do you leverage meeting technology and tools to increase your event reach and attendance?

1 Choose the right platform

Choose the right platform for your meeting. Depending on your objectives, budget, and audience, you may opt for a fully online, hybrid, or in-person meeting. Each format has its advantages and challenges, so you need to weigh them carefully. For example, online meetings can reach a wider and more diverse audience, but they may also face technical issues, distraction, and low engagement. Hybrid meetings can offer the best of both worlds, but they also require more planning, coordination, and investment. In-person meetings can create a strong sense of connection and interaction, but they may also limit your audience size and accessibility.

2 Use interactive features

Once you have chosen your platform, use its interactive features to keep your audience interested and involved. Interactive features can include polls, surveys, quizzes, Q&A sessions, chats, breakout rooms, gamification, and more. These features can help you collect feedback, measure satisfaction, generate insights, foster networking, and create fun and memorable experiences. Use them strategically and sparingly, as too many or too few can have negative effects. For example, you don't want to overwhelm your audience with too many questions or activities, but you also don't want to leave them bored or passive.

3 Promote your event

Promote your event effectively by using various channels and methods to reach your target audience and persuade them to register and attend your meeting. Some of the channels and methods you can use are social media, email marketing, website, blog, podcast, video, webinar, influencer marketing, and more. Reference analytics and tracking tools to measure your performance and optimize your strategy. Be consistent, relevant, and engaging in your communication, as well as clear and compelling in your value proposition.

5 Follow up and follow through

Follow up and follow through with your audience by maintaining contact and engagement with them before, during, and after your meeting. Send reminders, confirmations, thank-you notes, feedback requests, certificates, rewards, and more. Also provide access to recordings, slides, transcripts, resources, and more. Lastly, monitor and analyze your results, incorporating attendance, satisfaction, retention, conversion, and more.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?