Why company culture is so important and our 5 top reasons why your organisation should have one

We’ve all heard of the term ‘company culture’ and whether it’s by accident or on purpose, we all have one within our organisation.??

Company culture is defined as a shared set of values, goals, attitudes and practices that make up an organisation. Creating a standard culture means that there is clarity not only in the way you want your team to work and behave, but also clarity for your clients and customers to expect a certain level of service delivery consistently from you.?

The portrayal of our company culture can be the distinguishing feature that separates us from our competitors and the reason our clients choose us over others. At Muse HR, we believe that ensuring company culture is defined and deliberate, is essential to business success.?

Who is responsible for establishing and communicating company culture??

Company culture is not just a responsibility for your HR department, it is so important that an organisations’ company culture is defined by top-level management, those who are responsible for the overall vision of your business and the individuals who have the goals and values at the forefront of their priorities.??

“Leaders create culture. Culture drives behaviour. Behaviour produces results.”?

— Urban Meyer?

When leaders set a company culture and invest in communicating those values from the top down, they show that it is, and should be important to all.??

What should your company culture involve??

We believe that company culture should inherently promote curiosity, respect, teamwork and employee health. By defining how these areas will be communicated across an organisation you will be able to reap the benefits of a successfully instilled company culture. At Muse HR, we work closely with our clients to help establish and communicate that culture across departments, from small businesses to large organisations.??

By providing our clients with training, policies and frameworks, they are able to successfully adopt a company culture that gets positive results.?

What are the benefits of instilling company culture??

We touched on a few benefits of creating a clear and defined company culture earlier but here is the Muse HR list of our top 5:?

1. Increased loyalty from your workforce?

Through working with a variety of organisations, we have seen that by setting values and a way of working people can believe in, they are more likely to become invested in the company they are working for, leading to higher employee retention and satisfaction.??

Setting a company culture shows that you care about the growth of your organisation through your people and their involvement in that success being key.??

2. Being an organisation people want to work for?

Not only do we see that workforce retention is increased when an organisation has a clear and defined company culture, we have also experienced a more successful recruitment process for our clients when their company culture is well communicated and established.??

A company who shows the importance in their culture is seen as more professional and more considerate. It shows that they have a vision for sustaining growth and success, which is an exciting prospect to new recruits.????

3. Standards clients and customers can expect?

By being transparent about what is important to your organisation, you are showing your client base that you have a standard of delivery you are actively working to uphold. This gives your current and future customer base reassurance and confidence in their decision to choose your organisation over others. Aligning with the values your clients hold dear is the first step to building a successful and lasting relationship.?

4. Improved staff health and well-being?

By communicating your company culture to your workforce and your client base you are increasing your accountability to deliver that set of standards. Stating that these core values are important to you will help you to prioritise the delivery of these expectations set, which will lead to improved health and well-being of your teams.??

5. Increased levels of innovation and growth?

When you include a culture of innovation, diversity and respect, you open the door to business growth. By establishing an environment where your team feel supported and empowered to work as one towards a mutual goal, you will see more from your people, which ultimately leads to lasting business success.??

How can you define and communicate your company culture??

At Muse HR, we pride ourselves on delivery HR a little differently. Our personal yet professional approach allows us to work alongside you and your team to establish the core values your organisation holds dear. We align these values with the business goals and individual team goals to ensure cohesive cultures are created.?

If you would like to discuss how to define and deliver a company culture that will help grow your business, we are here to help. We can arrange a free in-person meeting, virtual call or telephone conversation, whatever you feel most comfortable with.?