Why Companies Do “Innovation Theater” Instead of Actual Innovation? [replay]

[ replay to Article of BHR: Why Companies Do “Innovation Theater” Instead of Actual Innovation ]

Why Companies Do “Innovation Theater” Instead of Actual Innovation?

Companies are prisoners of the same narrative (theater) with which they Customers treat

.

COMPANIES ARE PRISONERS OF THE SAME NARRATIVE (THEATER) WITH WHICH THEY CUSTOMERS TREAT

The fact is that

DISRUPTION MUST BE SUPPORTED WITH A MINDSET DISRUPTED.

Addressing the disruption without a radical change in one's Vision and Culture leads to the development of ruinous Business.

<see ..Be careful: most successful companies are not real innovators (disruptive innovators) >

THERE IS NO CLARITY OF THE NEED TO CHANGE THE MINDSET AND BUSINESS MODEL ROOT.

For this reason the Companies are not able to understand the difference between a fake advice and an input of actual innovation.

 <see The basic misunderstanding on Real (Disruptive) Innovation>

The basic contradiction of the "experts" who spread the culture of pseudo-innovation is that they speak of Disruptive Innovation (which requires to abandon the idea of improving what already exists, to make a radical change, at the root of the Company) .

But they propose an improvement of the structure and of the Business model. 

<see Disruptive Business Consulting [1] – How disruptive Business Consulting changes> 

After all this is what Companies want to be told (that it is not necessary to radically change the Company). 

<see °The misunderstanding on Innovation by Manager, Consultants and Pundits >

But the situation cannot last long:

IN THE END WHO DOES NOT DEVELOP A REAL INNOVATION FAIL.

Or, in other words

  COMPANIES ARE PRISONERS OF THE SAME NARRATIVE (THEATER) WITH WHICH THEY CUSTOMERS TREAT