Why communication in business is vital?

Why communication in business is vital?

 Communication underlies many of the most significant activities that most businesses must complete. It is through effective communication that customers learn about a company’s products or services and what makes brands unique compared to their competitors. It’s how management and employees coordinate their activities to ensure that the entire organization is marching toward the same strategic goals. It’s also how executives inform investors, the media, and the general public about important organizational developments

What is Corporate Communications?

Corporate communications refers to the way in which businesses and organizations communicate with internal and external various audiences. These audiences commonly include:

?            Customers and potential customers

?            Employees

?            Key stakeholders (such as the C-Suite and investors)

?            The media and general public

?            Government agencies and other third-party regulators

Pursuing a career in corporate communications requires a specialized skill set, regardless of the area on which you ultimately choose to concentrate. Some of the most important skills include:

1. Writing skills

Writing copy in various formats, from emails and memos, to blog posts and articles, to website copy, social media posts, printed collateral, and more. To be effective in the role, you will need to hone your writing skills so that you can communicate clearly to diverse audiences across many formats.

2. Presentation and public speaking skills

Presentation skills have become more important in recent years. In fact, according to once survey of corporate recruiters, it’s in the top five skills that companies look for when filling positions. Communications professionals are regularly expected to interface with the public and members of the media, as well as fellow employees and internal stakeholders. The ability to clearly and confidently present your ideas and information, whether in person or through the aid of technology (such as a video or webinar) is expected in many roles.

3. Communicating with data

Organizations now collect more data than at any point in history, all of which is critical in informing important strategic decisions. As data has proliferated, employees across disciplines are finding that they must interact with this data in new ways. Modern communications professionals must be adept at interpreting data from a variety of sources, communicating with that data, and using it to tell compelling stories.

4. Research and critical thinking

Depending on your exact role within an organization and the types of communication that you are expected to create, you may find yourself spending a lot of time searching for resources that can inform your content. The ability to conduct research and—more importantly—evaluate your resources critically, is an essential part of many communications roles.

5. Technical skills

Technological advancements are shaping the field of communications as much as any other industry. The International Association of Business Communications states that the five most important technology trends impacting corporate communications are chat bots, block chain, virtual reality, extremely-personalized experiences, and artificial personal assistants. Many (if not all) of these technologies are being driven by developments in machine learning and artificial intelligence,Business Intelligence which threaten to automate many roles. Developing your technical skills can help you remain competitive in this new reality.