Why Cleantech CEOs Should Invest in Environmental Education

I make a TV show that is used in schools across the US and Canada to teach kids about science and the environment, and get them excited about the possibilities within cleantech.

I have a unique offering to help you market your cleantech business, boost your community standing, gain some good PR, all while working to improve environmental education in elementary and middle schools across America.

As I speak with cleantech CEOs interested in this show, I’ve found there are myriad answers to the question why do this? I’ve tried to include several benefits for you, ranging from immediate short-term marketing gains to long-term legacy. Your reasons are personal, and can vary, but probably fit somewhere among these ideas.

Long-Term Name & Legacy

Whether it’s a personal desire to leave a mark on future generations, an eagerness to give back after achieving success in your career, a passion for your environmental issue, or a sense of duty to pass on your knowledge, this is a unique opportunity to create something lasting that will help to market your business while also establishing your industry leadership.

Every business and CEO wants to make their name synonymous with quality, trust, leadership, and so on. But few have the ability to create something meaningful that will impact future generations beyond their core business offering. This show, and its layers of accompanying evergreen content, provide such a rare opportunity.

Your efforts to improve environmental education tells a potential strategic partner, investor, or client that you share their values.

Mid-Term Branding & Positioning

Sometimes it’s the non-salesy pieces that can have the most impact on your marketing and branding efforts. While you may be paying to create a kids’ tv show, there is much more happening behind the scenes.

The entire process is recorded and shared in my production vlog, and we can discuss the mission and importance of this episode to you personally, in my podcast. These additional evergreen content pieces will be created and distributed to an industry audience over the course of several weeks.

Advertising your commitment to education is a far more powerful attention-getter than merely advertising your product or service. The playing field for typical marketing pieces is saturated. But content expressing your desire to educate children about your industry, your work, and the importance of your environmental cause, is sorely lacking.

This is the kind of content that helps a potential strategic partner understand that you share their values; that helps a potential investor see that you are looking toward the future as well as the present; and that helps a potential client determine that you are the company they want to be in business with.

Short-Term Marketing & PR

Of course, there are immediate gains to be made from this venture as well. Everything we do together can be re-used or re-purposed for traditional marketing and PR pieces.

All content created (tv show or kids’ videos, audio podcast, video podcast, behind-the-scenes vlogs) will all be made available to you to share with your own audience as you see fit.

All raw video footage we create for the tv show will be provided to you to re-purpose in your own marketing videos.

Plus, my team will create and distribute media pitches to help you gain immediate press attention for your episode and community outreach.

The Future of Cleantech is Education

I believe the future of cleantech lies in education. Environmental education in schools ensures that your company (and cleantech in general) have a future tomorrow. Today's kids are tomorrow's cleantech leaders - your future executives, your future partners, your future employees, and your future customers.

If you share my passions for the environment, science & tech, and education, then I want to know you.

Connect with me here and message me, or call me at 631-413-7680.

#cleantech #greentech #sustainability #education #environment