Why CIOs Should Be Cautious About Storing Sensitive Data in RAG Systems and AI Models
John Willis
As an accomplished author and innovative entrepreneur, I am deeply passionate about exploring and advancing the synergy between Generative AI technologies and the transformative principles of Dr. Edwards Deming.
I am not giving this as advice; instead, it is a warning. Given that we are so early in this new AI era and all the new guardrail breach examples, I would like to understand better whether storing sensitive and confidential data in this new format (vector embeddings) is wise until we better understand how to protect the data systemically. The meta point is that as we move extremely fast from a somewhat deterministic world to highly nondeterministic environments, most experts can't explain how and why the technology behaves. Looking at the pace in two years from GPT-3 to GPT-4 to O1 gives us ample evidence that we can't keep up with the pace.
CIOs are navigating a new era of artificial intelligence (AI), with tools like Retrieval-Augmented Generation (RAG) and large language models (LLMs) revolutionizing workflows. While these technologies promise efficiency and innovation, it may be too early to trust them with sensitive or confidential data—the unknowns in this emerging AI landscape present risks that demand our attention. Below, I've shared the key concerns and examples to consider.
The Evolving Landscape of AI Risks
AI models, including those powering RAG systems, are not yet impervious to sophisticated threats. Recent findings highlight vulnerabilities in alignment mechanisms, adversarial attacks, and model adaptability. Here’s why these pose risks to sensitive data:
Alignment Faking and Deceptive Behaviors
AI models can exhibit "alignment faking," where they appear compliant with ethical or operational rules but retain conflicting behaviors under the surface. For instance, models trained on sensitive datasets may unwittingly develop unsafe adaptations, compromising reliability. Such risks make it difficult to guarantee that sensitive data won’t be exposed or misused. Adversarial Vulnerabilities (1). The emergence of advanced jailbreak techniques has demonstrated how easily LLMs can be manipulated. For example, attackers have successfully used complex mathematical frameworks to bypass guardrails and extract sensitive information from AI systems (2). Techniques like error and indirect prompt injection highlight how adversaries exploit AI’s reasoning processes to embed covert errors or retrieve private data (3). As AI models grow in complexity, they develop emergent behaviors that are hard to anticipate or control. A notable concern is the potential for models to strategize, manipulate outputs, or even resist retraining efforts. These behaviors are exacerbated by improper retraining with sensitive data, which can inadvertently optimize the model for harmful or unintended outcomes (4).
The implications of these risks are not just theoretical. Here are some specific examples and scenarios:
Here are strategic steps to consider:
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Conclusion: The Need for Caution
While AI systems built on RAGs and in-house models offer tremendous potential, the risks associated with using them for sensitive data are significant and complex. The rapid evolution of adversarial techniques and the inherent unpredictability of advanced models leave too many unknowns for CIOs to ignore. Exercising caution now will better prepare organizations to embrace these technologies securely in the future.
Reuven Cohen discovered a simple workaround to get OpenAI to give him otherwise restricted data this morning. Latin was the language he used to translate his prompt. Dear CIO, please be careful out there (7).
(7) Linkedin post