Why choose SMS and Email marketing campaigns for your real estate business?

Email and SMS marketing campaigns have multiple benefits for businesses if you use them to your advantage:

First of all, you will get an immediate reaction: SMS are mostly read within the first minutes of receiving them, and e-mails are also accessed quite quickly. This provides the opportunity to reach your target audience faster.

They have lower costs: Unlike other marketing methods, email and SMS campaigns are cheaper. It does not require large investments in physical materials or distribution.

Precise targeting: You can segment your contact list and send personalized messages to specific groups, which increases the success of the campaign.

They are easier to measure and analyze: Email and SMS marketing platforms provide detailed metrics on campaign success, including open rates, click-throughs and more, enabling adjustments to achieve performance.

Increased interactivity: You can include links or calls to action in your messages to encourage audience interaction and engagement.

You can personalize and adapt your messaging: these campaigns can be customized to suit clients' preferences and behaviours, increasing their relevance and effectiveness.

You can increase website traffic: By including links or promo codes, you can encourage people to visit your website.

You will increase customer loyalty: Constant communication and special offers via email or SMS can contribute to increasing the loyalty of existing customers.

They provide flexibility and speed: You can create and send messages in a relatively short time, quickly adapting to changes in the market or new opportunities.

They are mobile friendly: As most people now access their information on their mobile device, emails and SMS messages are easy to access and view on these devices.

At the same time, you need to set a clear objective when you resort to email or SMS marketing campaigns. Don't spam your database and ideally you should always have a call to action. Avoid prospects unsubscribing from your list by ensuring there is a balance between the frequency with which you send messages/emails and their content.

VAUNT Developer includes a module called VAUNT Engage that you can use to send SMS or email campaigns directly from the platform.

VAUNT Engage consists of widgets through which you can create newsletter/or SMS campaigns to send your way to prospects. Each SMS/Newsletter campaign will be recorded in the actions section of a lead/customer page and will have an associated report.

Learn more at vaunt.ro, vaunt.ro/en or reach out to our colleague, Daniel Tofan , Head of Sales at VAUNT.