Why choose PowerSMPP? A white paper on effectiveness and innovation in messaging application

?

EXECUTIVE SUMMARY

PowerSMPP represents a groundbreaking product aimed at enhancing efficiency within the messaging industry. This white paper delves into its capabilities, benefits, and effectiveness, showcasing innovative solutions to challenges in messaging applications.?

INTRODUCTION

The messaging industry encounters a range of substantial challenges, requiring careful consideration of various factors when selecting the appropriate messaging platform. This white paper will guide you through these industry challenges and demonstrate how PowerSMPP tackles them with its innovative solutions and capabilities.?

EFFECTIVE QUEUING SYSTEM

The customer reports the issue: “I just sent 5 messages but my messages are not delivered yet”.

?You or your support staff may get number of such query because individuals are not treated equitably by your application. So how PowerSMPP addresses such issues.

PowerSMPP gives fair chance to each and every customer and make sure messages are picked up in equal fashion using round robin algorithm.

The same approach is applied to gateway level queues. This entire mechanism ensures that messages are processed regardless of their volume, preventing customers from feeling that their messages are stuck.

MESSAGE PRIORITY

The customer reports the issue: "My OTP messages are delayed and not being delivered promptly.".

Entities such as banks send time-sensitive messages like OTPs that need to be delivered promptly. PowerSMPP has developed an algorithm that allows messages or entire campaigns to be tagged as high priority. These messages are unaffected by other traffic and are delivered immediately, ensuring timely delivery.?

BUCKET SYSTEM

The customer reports the issue: "I would like to implement my own DND logic or HLR lookup system. Does your application support these features?".

To address such incidents, many application providers either deny support or persuade customers to opt for a custom solution at an additional cost.

PowerSMPP has designed its application to allow features like DND and HLR lookup to be integrated without any customization. This is achieved through a system of buckets, where you can define your logic and sequence of execution.?

DISTRIBUTED SYSTEM SUPPORT

PowerSMPP is designed to meet the needs of nearly all types of customers. However, certain customers, such as SMSCs or MVNOs, require a scalable system that can expand according to their demands.?

PowerSMPP's architecture enables it to distribute across multiple nodes using a load balancer to achieve very high TPS. This is accomplished by ensuring that each module is loosely coupled. Various services are provided through multiple microservices. Additionally, triggers and a notification system are in place to ensure all nodes remain operational.?

ROUNTING ENGINE

Customers ask various questions to ensure optimum profitability and reliability. Some of these include:

1.???? Does your application support Least Cost Routing (LCR)?

2.???? Does your application support delivery-based routing?

3.???? Does your application support distributed routing?

4.???? Is your application designed to prevent loss (ensuring the selling price is not lower than the cost price)?

PowerSMPP has engineered its routing engine to fulfill all of the aforementioned requirements and beyond. Its dynamic routing capability allows you to modify routes seamlessly without requiring system restarts.

EFFECTIVE USAGE OF COMPUTER RESOURCES

The customer reports the issue: "In my past experience, the application frequently crashes during peak loads, causing downtime and business losses."

In technology, it's crucial to efficiently utilize computer resources such as CPU and RAM to ensure smooth application operation.

System requirements have been benchmarked based on TPS (Transactions per Second) to ensure optimal application performance. Extensive testing has confirmed that normal operation should not exceed 50% utilization of computer resources

SECURITY MEASURES

Implementing robust security measures in applications is critical to protect data and ensure safe user experiences. Key security measures included in PowerSMPP:

1.???? Two factor authentication.

2.???? Sensitive data encryption using one way hashing technique.

3.???? Audit log of all the changes made to the system.

4.???? Support for SSL/TLS SMPP server.

5.???? Support for SSL/TLS gateway.

6.???? Force password change.

7.???? Force logout.

8.???? Force OTP during login.

9.???? Block users

CONCLUSION

PowerSMPP presents an extensive and pioneering solution to tackle the obstacles in the messaging industry. Through a centralized platform, real-time visibility, and advanced support tools, PowerSMPP enables organizations to enhance efficiency and communication effectively with its innovative product.