Why Choose Pay Per Click (PPC) Ads in 2020?

Why choose PPC ads? Because you’re reaching the people you would like to reach where and when you what to reach them. Display ads will be shown on specific websites that relate to your business, and search ads appear at the highest of the search engine results. These Bing and Google ads statistics should clear up the other questions on display ads:

As the world of Pay-Per-Click (PPC) becomes increasingly competitive, it's never been more important to ensure you're spending your budget efficiently and maximizing your Return On Investment (ROI). But with new PPC strategies and opportunities emerging all the time, which of them should you pay attention to?

Take a look at what we at Smart Insights and industry experts believe are the highest PPC trends to pay attention to, as we go through the noise and give our top five trends you actually need to increase your PPC strategy for 2020.

•  Paid ads have an 11.38% CTR on Google (Sparktoro, 2019)
•  49% of people said they click on text ads; 31% on Shopping ads; and 16% on video ads. (Search Engine Land, 2019)
• 63% of people said they’d click on a Google ad. (Search Engine Land, 2019)
• Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Craig McConnel)
• Businesses make an average of $2 in income for every $1 they spend in Google Ads. (Google)
• On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
• The average click-through rate for an ad in the first position is 7.94%. An average click-through rate is 2%. (AccuraCast)
• PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
• 65% of B2B companies have acquired a customer through LinkedIn paid ads. (HubSpot)
• One company increased their PPC ROI by 2.5 times with Facebook remarketing. (AdRoll)
• Search ads can increase brand awareness by 80%. (Google)
• 75% of people who find local, helpful information in search results are more likely to visit the physical stores. (Google)
• Display advertising has proven to increase traffic to websites by 300%. (Visually)
• There are at least 300,000 mobile apps currently serving Google Mobile Ads. (Creative Roots Marketing)

PPC Automation

Pay-per-click advertising has changed digital marketing forever. consistent with Alphabet Google has reportedly generated $32.6 billion in revenue from advertising, a jump of around 16% over the same period last year. Now contribute the chance to reach your target audience when they’re ready to buy through automation and AI and it’s surely a digital marketer's dream.

The idea of vast amounts of information working together to identify the best possible audience for your campaign is an exciting prospect. it'll save businesses money by targeting audiences that are more likely to buy and enrich customers' lives by seeing advertising that may be more relevant to them. A win-win!

Companies like Google have invested heavily in automation, leading to a wide type of automation options available betting on your campaign goals. to actually have the benefit of PPC automation you'll need to help it by ensuring your goals are started correctly for your business. this may ensure Google is learning correctly to focus on your ideal customers and are driving the specified goals.

Automation will save you time - and potentially money - while providing you with additional time to focus your attention on other projects and techniques. However, it’s worth noting that this method might not be right for all businesses and whilst it's come a long way, it isn’t 100% perfect, so it'll still require regular maintenance and checks to examine if your campaigns are meeting their desired KPI’s.

With the increase of home internet-dependent devices to manage home functions Google has an enormous amount of information and may use it to present personalized, relevant ads and experiences based on your previous actions. this can be a style of automation. Google uses this information to form automation systems so as to understand patterns of users behavior. As a result, Google offers advertisers highly targeted audiences. Meaning you'll be ready to deliver your message to the correct audience at the correct time, reducing wastage and increasing conversion rates.

Artificial Intelligence

Artificial Intelligence (AI) is an exciting development that seems to be cropping up altogether areas of Digital Marketing, and why wouldn’t it? The prospect of AI automation taking care of the repetitive daily tasks, (and in some cases better than before due to the complex algorithms) freeing up time to concentrate on strategy, testing and their clients is an attractive prospect.

So how exactly is AI benefitting PPC?

1. Machine learning tools help marketers identify the bids that are getting to drive the foremost traffic.
2. AI has the ability to predict the click-through-rate (CTR) of future ads and therefore the impact it'll have on quality scores.
3. The ability to use historic information to predict the likelihood of a conversion.
4. To help visualize how AI and machine learning will be applied across the customer lifecycle, Smart Insights has created its RACE machine learning diagram.

The Impact of Automation on Pay-per-click Campaigns

Every Pay Per Click (PPC) specialist has been talking about automation ever since ad networks Facebook Ads and Google AdWords introduced their rules for automation. because of automation, many mundane tasks like modifying bids, scheduling ads, or halting low performing campaigns can now be applied automatically. this can be the explanation more and more PPC specialists are seeing automation as an inherent part of their work life.

By automating mundane tasks, PPC experts have allowed themselves to target higher-value activities. in turn, has benefited their agency also as their clients. PPC automation continues to be in its infancy and is much from being perfect. Only through trial and error are search marketing agencies ready to find which tasks to automate and which of them to handle manually. The PPC world continues to be getting used to automation and that they are many important tasks that PPC experts got to perform manually.

However, improvements in AI and the advent of technologies like big data and machine learning have the potential to vary both automation and the search marketing field. to benefit from the advancements in technology and automation, PPC experts must keep themselves aware of the newest developments in machine learning, AI and automation additionally to what’s transpiring in their area of expertise.

Bing and Google Ads Pay Per Click Advertising with First DigiAdd

Yes, Bing and Google Ads (AdWords) PPC ads can be simple, but they can also be incredibly complex. We highly recommend you brush up on our blog posts about PPC, and then give us a shout for PPC campaign management from one of the top PPC advertising companies out there.