Why Choose Digital Marketing as career in 2024?

Introduction

Remember when everybody used to get in front of televisions to see the classic Parle-G or Nirma ads in between our popular TV shows? And suddenly there came the digital revolution and with the advent of smartphones and laptops our traditional advertising went by, and the place was taken by online marketing.

With regular ads on websites, social media platforms, and search engines businesses started promoting their products using popular platforms like Facebook, Instagram, YouTube, and Twitter.?

Why choose digital marketing?

You must have heard or read it somewhere, or have you seen ads promoting digital marketing course benefits? Before diving into details let us first understand it in simple words.

But what exactly is Digital Marketing?

Digital marketing is the practice of advertising products, services, or brands using internet platforms. This involves using the web, smartphones, social media, search engines, email, and other digital tools to reach targeted audiences.?

It offers companies a means to engage and communicate with their customers through online platforms. To be specific let's say you have a clothing business then using online platforms and strategies to sell your clothes and drive profit out of that on digital platforms is Digital Marketing.

Digital Marketing is a vast field and involves a wide variety of skill sets such as social media marketing, content creation, SEO, Email Marketing, and data analysis. You can explore different areas for a career in digital marketing and specialize in what you are good at and skills that align with your passion.? Whether you are creative, strategic, or tech-savvy, there is a suitable role for you in the digital marketing industry.?

Benefits of Digital Marketing

The digital advertising sector is expected to grow to $740 billion by 2024, surpassing the $235 billion global market size for television advertising in 2023. This shows the pros of digital marketing as businesses are exploring more digital platforms to reach their target audiences.?

Let us learn why it is important to acquire digital marketing skills.

The Shift Towards Online Shopping and E-commerce

·???????? Consumer behavior is evolving as more people spend time online using smartphones, social media, and e-commerce platforms to research and shop. Most online purchases are made through mobile while commuting or listening to songs.

·?????? Businesses without a strong online presence and the capability to engage with customers through digital channels may lose business.???

Better Efficiency and Productivity:

·?????? Digital tools and technologies make work processes smoother, automate tasks, and enhance the efficiency of companies.

·?????? ?Learning digital skills can assist people and businesses in working in a more intelligent, quicker, and efficient way, resulting in improved overall performance.???

Remote work and working together:

The COVID-19 pandemic has sped up the move towards working remotely and collaborating virtually, highlighting the importance of digital abilities such as video calls, sharing documents online, and using project management tools. In the comfort of your home, you will find the best companies to work for globally.

10 reasons why to decide on digital marketing as a career in 2024

By 2024 60% of marketing will be done digitally, while spending on offline media will decline considerably. So let us understand the reasons to choose Digital Marketing as a career.

Rising Demand for Digital Marketing Skills:

The digital marketing industry is expected to grow to a $786 billion market by 2026, with a 19.1% annual growth rate from 2021 to 2026. This growth will create many job opportunities for skilled digital marketing professionals.?

Today companies know how important it is to have a strong online presence and connect with their target audience through digital platforms. This has led to a higher demand for digital marketers with the right skills.

The increasing demand for digital marketers presents opportunities for those looking to advance in their careers. By acquiring digital marketing skills and staying updated on industry developments, individuals can prepare for successful careers in a growing field.

Discovering Diverse Career Options

Apart from the benefits of digital marketing in business, the versatility of digital marketing allows professionals to explore and specialize in areas that interest them the most. Some of the job listings and positions offered in this career are:

• Digital Marketing Manager
• SEO Specialist
• Web Developer
• Social Media Manager
• Content Marketing Manager
• Paid Search Specialist
• Social Media Specialist

Businesses are paying more attention to enhancing their online visibility, leading to a growing demand for experienced digital marketers.? After completing the digital marketing course you can aspire to lead a marketing team, establish your online marketing firm, or provide expert advice, there are numerous chances for achievements in this industry.

Boosting Creativity with Innovative Solutions:

• This field allows you to explore the latest trends like artificial intelligence, voice search optimization, augmented reality, blockchain, interactive content, personalization, and the Internet of Things to create innovative marketing plans.??
• As a digital marketer you can learn technologies like behavioural targeting, predictive analytics, and real-time personalization to tailor content, product recommendations, and ads to individual users. Thus, you can learn how crucial it is to keep up with the latest technology trends to succeed in a highly competitive industry that relies on technology.?

Flexible Work, Flexible Life:

• According to?the latest study by the International Journal of Creative Thought, 12.7% of full-time office employees in India work from home, while 28.2% have adopted a hybrid working model.?
• The digital marketing industry offers the flexibility of project-based and freelance work. Digital marketers work as freelancers or contractors and take projects from multiple clients. Content writers, social media managers, SEO specialists, and digital advertising experts work online. This allows you to control your workload, set schedules, and work from wherever you please.

Skill Development- Building a Foundation of Professional Expertise

• By consistently learning new from online certifications, workshops, on-the-job training, mentorship, and self-directed learning, you can increase your chances of getting hired, do better in your jobs, encourage innovation, and advance in your careers.
• Even if you are a working professional and want to excel by educating and developing skills, you can open doors to more employment, earn higher salaries, and prepare for leadership roles.

High Earning Potential:

• Skills do not pay the bills we know that. But it is a hit combo when the skills are rewarded with lucrative earning potential. As businesses are going digital with large budgets spent on marketing the career is filled with high-income opportunities.

Success-Driven Career Impact:

• In 2024 marketing is not limited to a mix of creativity, analytical thinking, and technical skills. Digital marketers assist companies in improving their online presence by enhancing websites for search engines, creating specific ad campaigns, and establishing a strong social media following to reach a larger audience and attract more potential customers to their sites.?
• For example, your customers complain that service issues are unresolved after normal office hours. Then being a skilled digital marketer, you added a chatbot to a company's website to give customers immediate support and personalized product suggestions.
• The chatbot tripled customer interaction, cut support expenses in half, and helped raise online sales by 25% in the first three months.? Doesn’t this sound fun and exciting?

Social Networking and bonding

• Digital marketing involves working closely with various departments and individuals, both within and outside the company, such as sales, product development, customer service, IT, clients, creative professionals, influencers, partners, and other external stakeholders.?? This collaboration helps align digital marketing strategies with the overall business objectives and promotes teamwork towards a common goal.
• Thus, you will learn to be skilled in managing complicated relationships, coping with stress and pressure, and staying positive when dealing with difficulties.?

Expanding Globally: Exploring Varied Possibilities

• Today the world is becoming more interconnected, and businesses are spending huge budgets on expanding their operations internationally.?? Operating in different markets allows companies to reduce the negative effects of economic downturns, political instability, and market saturation in one specific country.
• Working for global companies will allow you to work on big and challenging projects, work with colleagues from different backgrounds, learn about the international market, and develop a global professional work portfolio.

Inspiring Stories:

In 2016, Ghazal and Varun Alagh founded a brand called Mamaearth.? Initially, this brand created baby-care products but later broadened its range to include personal care items. Mamaearth was one of the few brands to grow its brand using Facebook's tools to share its story of being a natural, toxin-free skincare brand. The brand diversified its marketing strategies using various specialized Facebook ad formats, including app event campaigns to target mobile-first customers and boost downloads and in-app purchases.? In 2024, MamaEarth registered a 28.7% growth and its revenue increased to Rs 2,000 crore.

Let's Wrap it Up:

The global digital advertising and marketing industry is projected to increase to $667 billion in 2024 and is predicted to reach $786.2 billion by 2026. With this trend, digital marketing jobs are expected to rise by 6% by 2032, which gives you a sea of opportunities to explore your career interests.

Digital marketers can learn new technologies, tools, and strategies to stay ahead of innovation and influence the future of marketing and business growth. As digital technologies reshape how companies engage with their audiences, the need for proficient digital marketers who can adapt to this ever-changing environment and deliver tangible outcomes will increase.

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