Why Are Chinese Sellers Making A Beeline For Walmart?

Hot off the Amazon Grill???

Top 3 PPC Questions to Ask in 2024

What’s the best way to approach Amazon PPC in 2024? How can you get the head start you need to make significant progress? How do you ensure that you're on the right path?

Whether you’re new to Amazon advertising or seeking a breakthrough, our latest blog has got you covered. We’ve partnered with ecommerceChris and created this guide to answer the burning questions around Amazon PPC. Read the full blog below!

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Mastering the Amazon Ad Arena

I recently joined Martin Piskoric on the 21st Century Entrepreneurship Podcast to share the story of how AMZ Pathfinder was born. In this episode, I recount my journey from working in IT, to the yachting industry to mastering Amazon's digital advertising platforms. I explore the early days of Amazon advertising and share key insights gained from when I was working at an Amazon warehouse during the peak season. This experience played a part in shaping my business approach, which led to the creation of AMZ Pathfinder. Tune in to the full podcast below to discover the highs, lows, and everything in between of entrepreneurship!

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Nerd Lounge ??

CORE Community is open for enrollment

CORE Community is a private community focused on Amazon marketing that I cofounded with 3 of my best friends in the Amazon Advertising space: Mike, Gonza, and Liz. Since launching last year, we've kept it closed to new applicants, but on Wednesday this week, we relaunched with a jam-packed webinar and are now accepting new applications!?

CORE is a place where we hold weekly mastermind calls, go deep into nerdy Amazon advertising topics on forum posts, and share, help and support each other. It's the opposite of the noise and performative environment on social media. If that sounds like your kind of thing, come take a look at what we're doing over at https://corecommunity.io/??and apply today.

Save The Date???

Amazon Dates to Remember

• June 20 - FBA inventory cut-off date and Inbound shipping cut-off date for sellers in Canada and the US
• June 27 - FBA inventory cut-off date and Inbound shipping cut-off date for sellers in the UK, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium

Ambizion (June 8th, 2024) in Tallinn, Estonia

Ambizion 2024 offers a choice of 10 practical workshops led by 7 and 8-figure Amazon sellers and service providers, allowing attendees to select the sessions and workshops most relevant to their business. Don't miss the pre-event networking opportunities (they are absolutely epic at this event!) and an afterparty, which offers to connect with like-minded individuals and service providers. Here’s your excuse to visit a cool country in the Baltics!

MORE INFO >>

Amazon Latest Feed ??

• Shoppable A+ Content NEW Premium Comparison Table 1 has been upgraded to show Price, Reviews, and Add To Cart functionality, offering sellers the opportunity to enhance their product listings and potentially boost conversions. Steven Pope
• Amazon's Package Decision Engine uses AI to choose the right-sized packaging for shipping, aiming to reduce waste, improve profitability, and avoid unnecessary FBA fees for sellers. Vanessa Hung
• Understanding ASIN-Level Profitability for 1P Brands. Most 1P brands overlook detailed cost factors like chargebacks and coop deductions, focusing only on gross margins, but by establishing a system to track all costs per unit, brands can accurately identify profit or loss areas and optimize pricing and logistics strategies. Martin Heubel

Amazon Trending Tidbits???

Amazon Expands Penalty Fee for High Returns on June 1st

Amazon is rolling out a new penalty fee for high return-rate products starting June 1st, following an initial announcement last December. The updated return fees will be based on returns over a three-month period, and will only be applicable if returns exceed specific thresholds. This change has sparked concerns among sellers about fee complexity and predictability. However, these fees will not apply to returns that are a result of Amazon's errors, nor to businesses shipping less than 25 units per month. Read the full article below to understand how these fees can impact your business.

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Amazon Faces Walmart's Surge in China Sellers

According to Marketplace Pulse, 73% of Walmart’s new sellers in April were from China. This increase surpasses Walmart’s previous month's record and reflects the company’s efforts to diversify its seller base ever since it went global in 2021. With initiatives like a Chinese-language Seller Center and a simplified import process, Walmart is following in Amazon's footsteps, where China-based sellers already play a significant role. For more info on this and its impact on ecommerce, read the full article below.

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Thank you for reading!

- Brent

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