Why Cheap Writers and AI Written Content Are Like Discount Parachutes

Have you ever found yourself thinking, "Why should I pay more for a writer when I can get one for cheap?" Or maybe you’ve even considered using AI because, hey, it’s free, right? Well, let me tell you a little story about why cutting corners on your writing can leave you with more than just a bruised wallet—it could wreck your brand.

The Real Cost of Cheap Writers: A Brand Killer

A few years ago, I had a client—let’s call him John—who came to me with a big dream of writing a book. We had a great conversation, talked about his goals, and I was excited to work with him. But then, John had a change of heart when he found a cheaper option. He decided to give AI writing a shot because it saved him a few bucks.

Fast forward a few months, and they came back to me, not with a bestseller but with a book that bombed. Hard. I’m talking brutal Amazon reviews, like:

• “Did a robot write this? Because it feels like it.”
• “No connection with the reader. Bland and soulless.”
• “This book has as much depth as a puddle.”

Not only did the reviews sting, but the book generated zero engagement. No buzz, no sales, just a cold, hard flop. The AI had churned out a book that lacked everything that makes writing compelling: emotion, creativity, and the human touch. It was a disaster.

So, the client came back, asking me to fix it. I rewrote the entire book, adding the storytelling, emotional depth, and humor that only a human writer can bring. Once we re-launched, the reviews improved, the sales started rolling in, and the book finally found its audience. But the process ended up taking them more time, effort, and money than if they’d hired me from the start.

This is why paying more for a real, professional writer is worth it. AI might save you a few bucks, but when it comes to your brand and your reputation, cheap shortcuts often cost more in the long run.

Why AI Writing Is a Brand Killer

Let’s talk AI. Yes, it’s tempting to use a chatbot to crank out content at lightning speed, but the truth is, AI writing can hurt more than it helps. Remember John? His book is a classic example of what happens when you rely on AI to do a writer’s job.

Here’s why AI is a bad move for your brand:

• Lacks personal touch: AI can’t capture your unique voice. It sounds robotic and generic.
• Fact-checking issues: AI can pull outdated or incorrect information. Fact-checking? Forget about it.
• Plagiarism risks: AI often mirrors existing content a little too closely. If your book is flagged for plagiarism, that’s a PR nightmare waiting to happen.
• Zero engagement: AI can’t create emotional resonance. If readers aren’t connecting with your content, they’re not sticking around.

The bottom line? AI might seem like a quick and easy solution, but it won’t give you the quality, authenticity, or credibility you need to stand out.

Why Good Ghostwriters Cost More (But Are Worth Every Penny)

It’s natural to wonder, "Why should I pay more for a ghostwriter when I can find someone for half the price?" Here’s why: good ghostwriters are experienced professionals who know how to bring your ideas to life in a way that captures your unique voice and goals. They don’t just write words—they craft stories that resonate.

A high-quality ghostwriter brings:

• Expertise: I’ve written over 100 books—50+ ghostwritten and 60+ of my own. That’s 33 years of experience in technology and 10 years as a writer. When you hire me, you’re hiring someone who’s been there, done that, and knows what works.
• Attention to detail: I don’t just write. I research, fact-check, and verify to make sure your book is accurate and engaging.
• Custom approach: No two books are the same. I tailor every project to meet the client’s needs and reflect their authentic voice.
• Peace of mind: When you work with me, you don’t have to worry about grammar mistakes, awkward sentences, or cringe-worthy passages. You get a polished, professional product.

As a professional ghostwriter, I bring your vision to life with care, creativity, and expertise that you just won’t get from a budget writer or AI.

Why I Am the Writer for You

Let’s be honest—you’re here because you want a writer who’s going to take your book seriously. And guess what? So do I. Here’s why I’m the writer you’ve been looking for:

• Full Ghostwriting Service: Whether you need someone to handle your entire project from start to finish or just help you get over the first draft hurdle, I’m here to take on the heavy lifting. I’ll work closely with you to make sure your voice, message, and goals are always at the forefront.
• Budget-Friendly Book Writing: Working with a tighter budget? No problem. I offer a budget book service that still delivers high-quality results without stretching your wallet. You’ll get a professionally written book that meets your needs without breaking the bank.
• Coaching Through the Writing Process: Prefer to write your own book but need some guidance along the way? I provide coaching to help you shape your ideas, outline chapters, and stay on track. Consider me your cheerleader, mentor, and editor all rolled into one.

Whether you’re looking for full ghostwriting, budget book services, or coaching, I’ve got you covered. With over 100 books to my name, including more than 50 ghostwritten projects and 60+ of my own, I’ve navigated every twist and turn of the writing process. Now, I’m here to guide you through it too.

Let’s make this simple—when it comes to choosing a ghostwriter, experience matters. I’ve written over 100 books, including more than 50 ghostwritten and 60+ of my own. I’ve tackled everything from AI and the metaverse to cybersecurity, leadership, and personal development. I've even written several novels. With this kind of experience, I know how to take your story and bring it to life in a way that’s uniquely yours.

Here’s what you get when you work with me:

• Ghostwriting: Need a memoir, business book, or a deep dive into a specialized topic? I’ve got you covered. From concept to completion, I ensure your ideas come through clearly, and that your voice resonates on every page.
• Budget Book Option: Not ready for a full-scale ghostwriting project? That’s okay. I offer a budget-friendly service that still delivers a polished, professional book—just at a lower cost.
• Book Coaching: Want to write your own book but need some expert guidance? My coaching services help you through every step, from outlining and structuring to writing and editing, ensuring you stay on track and produce your best work.
• Marketing Brainstorming: Writing the book is only half the battle—getting it out there is the other half. For every ghostwriting project, I include a full marketing brainstorming session to help you develop a strategy that will get your book noticed. Whether it’s building your author platform, designing a social media plan, or creating a book launch strategy, I’ll help make sure your book is ready to rock when it’s published.
• Free LinkedIn Posts: As part of my ghostwriting services, I’ll even throw in one LinkedIn post per week—no extra charge—to help build your presence and brand along the way.
• Ongoing Marketing Consulting: Need more help with promotion? I offer additional consulting services to ensure your book reaches its full potential. Whether it’s email marketing, SEO optimization, or content creation, we’ll make sure your book launch goes smoothly and successfully.

By choosing me as your ghostwriter, you’re not just hiring a writer—you’re partnering with someone who’s invested in your success. So, whether you need someone to write your book, a budget-friendly option, or coaching to help you bring your ideas to life, I’m here to help.

Why You Need to Write That Book NOW

I know you’ve been thinking about writing that book for a while now, and if you’re waiting for the perfect moment, here’s a spoiler: there’s never a perfect time. But there’s never been a more important time than right now.

Your ideas, your experiences, and your message deserve to be shared with the world. Whether you want to position yourself as a thought leader, attract new business, or simply tell your story, a book is one of the most powerful ways to do it.

Don’t wait for “someday.” Life gets busy, and the longer you wait, the more you miss out on opportunities to grow your brand, share your knowledge, and connect with an audience that’s ready to hear from you.

Every day you delay is a day that your future clients and readers don’t get to experience your expertise. Writing a book is not just about the words—it’s about building credibility, authority, and making a lasting impact. So why wait?

Conclusion: Don’t Gamble with Your Brand

Your brand is far too important to risk on cheap writers or AI. Writing a book is a big deal, and it should be treated that way. Don’t take shortcuts because the long-term damage to your brand can be serious.

Invest in professional writing services—whether you choose full ghostwriting, a budget book, or coaching—and make sure your book is something that builds your reputation, not damages it.

If you’re ready to make your book a reality, let’s chat! Schedule a book discussion call at contact.thewritingking.com , or visit my website at thewritingking.com to learn more. I’m looking forward to hearing your story—and helping you tell it the right way.