Why ChatGPT is not a threat to your creativity

Have you used ChatGPT yourself or you are hating on it from the sideline? (That’s on a lighter note though).

As a creative, you want to be conversant with every new technology, so as to have exposure on which tech tools can help you scale your work output.

It is a futile effort to be spending longer hours on a project when you could leverage technology tools to increase your speed and efficiency. That’s essentially what ChatGPT helps you achieve.

But there’s a problem. If ChatGPT can get the work done, why will organizations need to employ people in those roles?

For proof, it is already happening and some businesses are downsizing their marketing departments and turning to AI to take over the jobs - Buzzfeed, Alphabet, Amazon, Meta, Microsoft etc.?

It's okay to recognize that some part of our work today as creatives will be taken over by Artificial Intelligence bots which would free up time for humans to explore a deeper level of creativity.

In some way, we should be excited about this. Technology keeps making life easier and better. So many mundane activities that we spent enormous amount of time on, are now being automated to better improve the quality of our lives and work.

This is a good time to be alive and we must embrace the changes that come with it in a way that does not diminish our relevance as creative humans.? Our role in this tech era is to work out how to stay smarter and better at what we do, leveraging AI tools around us.?

ChatGPT is a fascinating tool that can complement human creativity but the complexity and depth of human expression is unmatched by any algorithm.

The human mind and its ability to express thoughts and emotions is yet to be replicated by any form of technology. If you have spent time on ChatGPT, you would already have spotted its limitations.

Instead of seeing this technology as a threat, the concern should be asking: “How can I become more creative with ChatGPT?”