Why ChatGPT isn’t a threat to status quo, but a call to unify your Creative and Tech teams

With cutting edge AI closing in on a totally new level of innovation, it is undeniable that ChatGPT is at the centre of the latest storm. The AI chatbot system that OpenAI released in November?is?polarising marketing professionals and source of much debate.?

As with any new technology, the same fears are circling ChatGPT; will it replace instinctive human creativity? Will this eradicate jobs? 92% of marketers now report more pressure to prove ROI, which is driven by the rise of marketing technology tools and the importance of data analytics. In fact, a new report shows that marketing analytics budgets are expected to rise 375% over the next three years.?

Developments such as these are also encouraging big tech to compete as Google is one of the most recent to announce their conversational AI service, powered by LaMDA, named?Bard. We believe the emergence (and innovation) of ChatGPT is?another striking illustration of an increasing?convergence between marketing, technology and creativity.

We have witnessed that data and tech are naturally becoming more aligned with marketing and design, and with such converging (or blurring) lines,?a?significant opportunity exists. There's now a real opportunity for businesses to further harness these previously siloed functions to optimise both performance and culture. It’s this trend that?has greatly informed our proposition at Major Players;?with specialist talent expertise that allows our clients to build?teams across tech, marketing, digital and creative - with?synergy at its core.?

As Europe’s leading talent agency across these disciplines, we are specialists in these merging worlds and offer talent solutions that allow businesses to hire the best talent across their increasingly aligned functions.?

The benefit of working with one recruitment partner who can truly specialise across these areas is far reaching.

You can uncover these operational, commercial and cultural advantages in our whitepaper:

www.majorplayers.co.uk/blog/2022/11/a-blending-martech-landscape-how-recruitment-can-power-effective-digital-transformation

Major Players are trusted by the likes of Uber and Just Eat.?We also understand the global influence of Amsterdam, so much so, that we’ve?created a specialist Netherlands division at Major Players, investing heavily in this dynamic market. As?NL Country Manager, I am currently advising leading businesses in the region on their hiring strategies for 2023.

If you’d like to learn more about how we can scale your teams for today’s world, get in touch with me today.?