Why Chatbots Are The Way Forward!

It’s 2019 and companies are finally getting a hint that bombarding your potential customers with advertisements on their mail inbox is not going to work as it used to. You either look for an alternative and become a hero or bombard long enough to enter the Spam folder.

Chatbots have turned out to be good alternative for companies who have managed to adapt this not-so-new technology. I say not-so-new because chatbots have been around for a while. WeChat started their bot platform in 2014 and we saw real boom in 2017 after Facebook released it’s chatbot platform on Messenger in 2016 and businesses started adopting it.

Two years since that boom, the NLP side of things have improved massively in 2019 and businesses have managed to find new use-cases. With multiple bot-builder platforms coming out and improving on already existing functionalities, it has helped businesses to build chatbots without writing a lot of code. Open-source frameworks like Rasa and Dialogflow has helped developers and data scientists to leverage the power of cutting-edge deep-learning models and build chatbots in an easier and more scalable manner.

There are multiple advantages of doing marketing on chatbots compared to marketing with emails. Other than it being more personal, its a faster experience. If a user is interested in a particular offer, they can redeem it with a button click on messenger instead of having to click a link on an email which takes them to the website and so on. Data also shows that a the open rate of message on messenger is ~25% greater than an email and the difference of click-through rate is even greater.

Small and medium businesses which in various verticals like restaurants and e-commerce are sceptical to spend resources in building a chatbot in-house as it’s a big cost in terms of research and ROI is just not enough to justify it for businesses of that scale. However, these businesses are now realising the potential of chatbots and how it will help them grow faster and reach more people and that’s where Botspace comes in.

We at Botspace, a no-code bot-builder platform, have templates for multiple different verticals to allow small and medium businesses to have a bot live within minutes at a very low-cost and with no coding or bot development knowledge.

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