Why "Ceylon" is a brand?
Between 1948 and 1972, Ceylon was an independent country in the Commonwealth of Nations, that shared a monarch with other dominions of the Commonwealth. In 1948, the British Colony of Ceylon was granted independence as Ceylon.

Why "Ceylon" is a brand?

Ceylon, also known as Sri Lanka, has gained recognition as a brand in the world for several reasons. Here are some key factors that contribute to Ceylon's branding:

  • Gemstones: Sri Lanka is renowned for its gemstone industry. The country is a significant source of high-quality gemstones, including sapphires, rubies, and topazes. The gems from Sri Lanka are prized for their exceptional clarity, color, and brilliance.

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Sri Lanka (formally called “Ceylon”), is still the top producer for fine gemstones in the world. For thousands of years fine sapphires have been found in this special place. Most notable are the Blue sapphires. Blue sapphires are the most popular and sought after type of sapphire. They have been the prized possessions of emperors, kings, queens and collectors for thousands of years. Still today, Blue sapphire is the most well-known and in demand colored gemstone. Royalty gives sapphires over diamonds as engagement rings because they are known to be far rarer than diamonds (Courtesy: prestigegemsstore.com)

  • Tea: Ceylon tea is renowned globally for its high quality and distinctive flavor. Sri Lanka has a long history of tea production, and the country's tea plantations are known for their picturesque beauty and traditional cultivation methods. Ceylon tea is exported to numerous countries and is often associated with premium quality and authenticity.

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Ceylon tea is both the brand of tea which is produced in Sri Lanka and a historic term describing tea from that land. Ceylon tea has been described as not only a geographical descriptor but also a pillar of Sri Lankan culture, heritage, and identity. The Sri Lanka Tea Board is the legal proprietor of the Lion Logo of Ceylon tea. In 2019, Sri Lanka was the fourth largest tea producer and the third largest tea exporter in the world. The Lion Logo has been registered in 98 countries as of 2016. Ceylon tea increasingly faces rising production costs, mainly due to increasing wages, fuel prices, and utility costs (Image courtesy: resplendentceylon.com)

  • Spices: Sri Lanka has been a hub for spice trading for centuries. The country is known for producing a variety of spices such as cinnamon, cardamom, pepper, cloves, and nutmeg. Ceylon spices are highly valued for their aroma, flavor, and quality, making them sought after in international markets.

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Ceylon Spices (Image courtesy: srilankabusiness.com)

  • Tourism: Sri Lanka's natural beauty, diverse wildlife, rich cultural heritage, and warm hospitality have made it an increasingly popular tourist destination. The country offers a wide range of attractions, including pristine beaches, ancient temples, lush greenery, and wildlife reserves. The growth of tourism has helped promote Sri Lanka as a recognizable brand globally.

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Almost 10 years after the end of its civil war, Sri Lanka has been named the best country in the world to visit in 2019 by Lonely Planet. Better transport links, new hotels and a growing number of activities were cited as the reason the south-Asian island was chosen for the top spot in the guidebook publisher ’s annual Best in Travel awards (theguardian.com)

  • Cultural heritage: Sri Lanka has a rich cultural heritage spanning thousands of years. It is home to ancient cities, UNESCO World Heritage Sites, vibrant festivals, traditional arts and crafts, and a unique culinary tradition. This cultural richness contributes to Sri Lanka's brand identity and attracts people interested in exploring and experiencing its heritage.

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Sigiriya or Sinhagiri (Lion Rock Sinhala: ???????, Tamil: ????????/?????????) is an ancient rock fortress located in the northern Matale District near the town of Dambulla in the Central Province, Sri Lanka. It is a site of historical and archaeological significance that is dominated by a massive column of granite rock approximately 180 m (590 ft) high. (Photo by Michael Swigunsk)

  • Sustainability and ethical practices: Sri Lanka has made efforts to promote sustainability and ethical practices in various industries. For example, the tea industry has embraced sustainable cultivation methods, fair trade practices, and environmentally friendly initiatives. These efforts have enhanced the reputation of Ceylon products as being ethically and environmentally conscious.

These factors have collectively contributed to the brand recognition of Ceylon/Sri Lanka, establishing it as a trusted source for high-quality products, a captivating tourist destination, and a custodian of cultural heritage.
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The logo of Ceylon Especias Agro (Pvt) Ltd


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