Why CEOs Must Lead Sales
Alice Heiman
Founder | Strategist | Podcast Host I guide #CEOs to elevate sales to increase their valuation. Skier?? Sailor ??
As the?#CEO, what role do you play in sales right now? If you aren’t leading, let me help you understand why CEOs must lead sales.
The biggest role of the CEO needs to be shifting the culture so everyone is focused on the success of the customer. A mindset?shift?is needed from what you sell to what your customers buy, which is not your products and services but the results they provide.?
Stop Leading Sellers and Start Leading Sales
Forming teams around the customer so that at every point of engagement the customer has an exceptional experience. Make sales easier for your team by making it easier for your customer to buy. Ask your team every day, what are we doing today to make it easier to be our customer and harder to be our competition?
All departments need to understand their role and how they impact customer engagement.
Here’s a quick check:
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Yes, to all means your customers are having an exceptional experience which means they will continue to buy and become loyal which leads to them speaking highly of your company and making?introductions that bring you new sales.
To do all these things, the CEO has to build an alliance around the customers’ success. All department heads have to have the same mission and follow this vision.
The CEO Leads the Charge
Some organizations are going to a?Revenue Operations?model to pull Sales, Marketing, and Customer Success all under one roof to work without silos and focus on customer experience. However, with the changes in buying driving the changes needed in the way we sell,?#CEOs?must lead sales.
To win in this market and build sales in a rapid but sustainable way, it will require a more holistic approach, and the sales team can’t do it alone. Companies need a mindset shift that will lead to a culture change that can only be lead from the top.
Sales, Marketing, and Customer Success teams must?work together?in new ways to engage and serve the customer from hello to becoming a loyal customer.
To make changes at that level, the CEO must be involved.
As?#CEO,?do you consider yourself the leader of sales?
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3 年CEOS are and have to be the fisrt SALES PERSON of the company
Follow Me: LinkedIn's #1 Sales Influencer, Hall of Fame Keynote Speaker, Award-winning Sales Strategist, Best Selling Author.
3 年Great post! Thank you for sharing, Alice!
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3 年Alice Heiman, great post you are bursting with great information for business owners and their sales team. Keep the posts coming! Front Office Staff-Reno thanks you ROCK!
Helping Energise B2B Enterprise Sales Teams - Consultant & Trainer
3 年Great share Alice Heiman. Many of us ( within/outside of the Selling work ) are wired to different Perspectives of the word ' Sales '. I imagine, a re-phrasing like - CEOs must Lead Customer Centricity - would leave no scope for subjective interpretation.