Why CEOs and Business Owners Need to Invest in A.I. (Conversation Starters) for Dramatic Presales Success. By, Ruben Corona
Did you know? “57% of the technology sector sales representatives missed their quotas in 2018, and 84% of sales reps missed their 2020 quotas.” -State of Sales report from Salesforce Research

Why CEOs and Business Owners Need to Invest in A.I. (Conversation Starters) for Dramatic Presales Success. By, Ruben Corona

I am sharing my primary reasons for writing the article for CEOs and business owners. I have identified some common challenges among companies in attaining their predetermined sales goals due to a lack of monthly pre-qualified leads.

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Gartner predicts bots will cut contact center agent costs by $80 billion by 2026,

Additionally, some CEOs and business owners struggle to allocate enough resources or hire enough full-time presales personnel to generate sufficient leads.

Moreover, even if CEOs and business owners have the capital, they might need the appropriate senior sales leader to train and scale this new proposed presales infrastructure.

To address this issue, I propose investing in an A.I. presales technology outreach solution. This new solution will automate prospecting communication with your company’s prospects through voice-mail drops, text messages, and emails.

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Sales bots can provide instant responses to frequently asked questions, handle multiple inquiries simultaneously, and operate 24/7 without a break.

This technology automation solution will ensure consistent follow-up and prevent prospects from falling through the cracks.

This A.I. technology automation solution will deliver financial benefits, costing less than one full-time inside sales resource.

HubSpot, Forrester and Korn Ferry all agree that lack of pre-qualified leads can be one of the primary reasons for not reaching annual sales quotas in some cases.

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Not having enough opportunities in the sales pipeline can negatively impact attaining your quarterly and annual quota.

If your sales team does not have a sufficient number of leads to work with, it becomes challenging to meet your quarterly and annual sales targets.

When your company invests in this A.I. presales technology you can expect Monday-Friday continuous prospecting, This investment will also eliminate human capital issues like low productivity days, sickness, or personal matters.

Overall, this new A.I. presales technology will solve the ongoing challenge of companies needing more pre-qualified leads and help underperforming companies consistently reach their predetermined sales targets through a new and efficient technology solution.

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Attention CEOs and Business Owners, I want to provide business owners and leaders with a fictional quota attainment example.

Let's say your company's sales department has a $1,000 monthly sales quota, there are two quota attainment ratios your sales department leadership needs to learn and apply. These are proven industry ratios.

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1. Prequalified Leads Ratio: Your sales department would need $3,500 worth of prequalified leads in the sales pipeline to achieve the $1,000 monthly sales quota. This represents a 3.5x ratio.

2. Initially Prospected Leads Ratio: Additionally, your sales department would need $14,000 worth of initially prospected leads in the sales pipeline to achieve $3,500 worth of prequalified leads. This represents a 4.0x ratio. Please realize that attaining this monthly volume of initially prospected leads is almost impossible by hiring senior sales executives.

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"80% of early stage and SMB companies do not have a well-designed and managed outbound customer acquisition prospecting strategy."

By following this lead equation and maintaining the required ratios of prequalified and initially prospected leads, the aim is to help your company's sales department consistently achieve the $1,000 monthly sales quota.

However, it's important to note that these ratios may vary depending on the industry, market conditions, and the specific sales strategies employed by your company.?

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“68% of executives surveyed reported a moderate-to-extreme skills gap when it comes to adopting artificial intelligence (AI) technology.” -Deloitte

When most CEOs and business owners analyze their company's historical sales data and track past presales performance, they likely find that their sales department has not consistently reached predetermined sales quotas.?

Most sales departments need more initially prospected or prequalified sales leads to continuously attain or exceed predetermined net-new sales quotas.?

In today's competitive business environment, utilizing A.I. (Artificial Intelligence) technology has become imperative for the growth and success of B2B organizations.?

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“Top-performing B2B companies tend to allocate more resources to proactive prospecting, with an average of 43% of their budget."

While the concept of A.I. has been around for decades (1956), its application in the private sector has gained significant momentum in recent years. A report by McKinsey in 2021 shows that A.I. adoption among surveyed companies increased by around 50% compared to the previous year, indicating the growing impact of A.I. in the private sector.

Another report by McKinsey & Company highlights that 81% of B2B companies believe that their sales teams need additional training and better technology to be effective at selling.?

A.I. technologies like machine learning and natural language processing have been instrumental in improving personalization, streamlining processes, and enhancing business decision-making capabilities. This has enabled B2B companies to gain a competitive advantage in their industries and improve their bottom lines.

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“Don’t be the other 57% of Companies that only invest 22% of their budget for sales and marketing.”

One of the most impactful applications of A.I. in sales is the A.I. presales technology solution, which includes voicemail drops, automated emails, and text messages for presales prospecting and qualifying. Implementing an A.I. presales qualifying service and a computerized appointment setting technology will transform your company's sales process.

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There are three primary B2B sales department structures.

Once you analyze them, it will be crystal clear which sales department structure is the best ROI for your B2B Company.?

Sales Department Structure One: This is where the senior sales executives manage the entire sales process. This traditional, archaic sales structure delivers inconsistent and unpredictable results.??

Sales Department Structure Two: Your company invests in outsourced resources like virtual assistants, sales development representatives, and appointment setters for the presales and prequalifying sales functions. This structure requires constant training and constant monitoring. The positive is that your prospecting levels will increase.??

Sales Department Structure Three: Your company invests in an A.I. presales technology solution. The negative is that it takes a month minimum to upload all the needed answers to effectively communicate with your prospects. It also takes at least three months to tweak responses to make the answers highly effective.

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The Positives Are:

  • The A.I. runs on auto-pilot after the first four to five months.
  • It's cost-effective. It’s nowhere near as costly as investing in human beings.
  • The A.I. can prospect between 100-300 executives daily.?

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Only, 28% of American executives can be classified as "strong" early adopters of technology. - A Pew Research Study

This technology will help companies seamlessly fill their senior sales executives' calendars without human intervention. Implementing an A.I. presales technology solution will enable CEOs and business owners to reclaim their time and focus on growing their businesses. With this solution, presale activities will be performed tirelessly from Monday to Friday, and high-quality appointments will be consistently booked for your senior sales team.

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“85% of companies that underperform in presales do not achieve their pre-determined sales quota.”

Investing in A.I. for presales technology can be a game-changer for B2B companies, increasing their volume of presales activities by 10-25x monthly. This technology is only 25-40% of the cost and eliminates the hiring, training, and retaining presales employees without any human capital headaches.?

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In conclusion, CEOs and business owners must invest in A.I. for presales technology and avoid falling behind competitors. It is time to take proactive steps toward utilizing the full potential of A.I. technology to achieve business success, gain a competitive advantage, and drive significant revenue growth.

My Fractional Consultant Investment

If your company needs consultative assistance in dramatically improving your pre-sales outcomes, contact me for a 60-minute fee-based consultation. I will analyze your pre-sales process, report my findings, and provide a comprehensive plan to increase monthly prospecting levels, solution demos, customer acquisition levels, sales, and company profits.?

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My Improvement Plan Will Include:

1. Helping your company to find the correct A.I. presales technology company.

2. Help you create the A.I. answers to all sales questions.

3. Help your company find the correct business intelligence database company.

4. Help your company create sales flows and pre-written email messages. This sales communication will be uploaded to the business intelligence database.?

5. Help you analyze each sales resource. You should only retain high-performing sales resources.

6. Create sales-specific prospects FAQs.

7. Create a comprehensive prospect discovery questionnaire.

8. Create industry-specific landing pages.

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Results

1. My plan will increase prospecting by 10x monthly.

2. Increase monthly prospect demos.

3. Increase quarterly customer acquisition.?

4. Increase annual sales and company profits.

In the last 20 years, I have helped many companies improve their financial outcomes. One of the common denominators of these underperforming companies was their underperforming pre-sales teams. There will be winners and losers in the next three-five years. The winners will adopt and invest in all the business processes and business products I mentioned in this article. If you would like me to help your company customize an industry-specific plan.

Pre-Qualify Preliminary Initial Discovery Discussion

??$250 / 1-hour

Virtual Engagement

? $5,000 fee for five business days.

? $15,000 fee for twenty business days.

Onsite Engagement

? $7,000 fee for five business days. This does not include travel, hotel accommodations, and food.

? $21,000 fee for twenty business days. This does not include travel, hotel accommodations, and food.

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My Contact Information

Ruben Corona

Call or Text:?(702) 505-1377

Call or Text:?(702) 300-9279

Email:[email protected]


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#rubencorona,#rubencoronacontent,?#AIpresales,#growbusinesswithAI,#Investinab2bdatabase,#technologycompanies,#growsales,#growprofits, #CEO, #CFO,#CTO,#CIO

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