Why Cash-Pay Surgery Programs Should Collect Deposits Before Consultation; Not After
Maria K Todd PhD MHA
Leading Expert Driving Multi-Million Dollar Growth for ASCs & Ortho Surgeons | Cash Surgery, Robotics, Medical Travel, Managed Care, Payer Contracts | 23x Published Expert, Speaker, & Industry Pioneer
As a leading expert of cash pay program development for surgeons and ASCs, I am frequently requested to provide examples of best practices.
Cash-pay surgery is gaining traction as patients increasingly seek transparent, affordable alternatives for medical procedures outside of traditional insurance models. One critical aspect of managing a successful cash-pay surgery program is determining when to collect fees and deposits from patients.
This form is what I use to document the terms and conditions of the visit and the fee, along with the non-cancellation after the fact that I supply later in the article.
Patient [Patient's Name] presented for a one-time case acceptance consultation on [Date] via [in-person/telehealth]. The purpose of this consultation was to review the patient’s medical history, current condition, and potential candidacy for the recommended procedure.
During this consultation, the patient was informed that treatment has not begun. The consultation was limited to case review and evaluation to determine whether the patient is a suitable candidate for surgery.
It was clearly communicated to the patient that no further care or treatment will be provided until:
Patient was advised to contact the practice with any further questions and was provided with a copy of the proposed treatment plan, fees and payment due dates, and consent form for surgery.
Physician’s Signature: ________________________ Date: ________________________
Before you involve a surgeon and begin investing time in surgery scheduling, lab tests, and more, collect your telehealth or initial consult early in the process to safeguards both the surgery center and the surgeon, ensuring there is financial commitment from the patient and clarity around the responsibilities of care.
Create a written quotation based on the INITIAL CHIEF COMPLAINT, not on a surgical diagnosis. Until the surgeon has read any imaging studies and reviewed the patient's history, you only have a chief complaint (knee pain, recurrent dislocation of the patella, etc.), Once the surgeon becomes involved, other legal responsibilities arise. One is assumption of and duty of care.
Ensure that you collect in full for the telehealth prior to providing the link for the meetup or an appointment time. Be prepared to provide a receipt. No payment, no appointment. The appointment is the gateway to legal responsibility for continued duty of care unless you document that this visit was a one off.
The Timing of Deposit Collection
When running a cash-pay surgery program, the ideal time to collect a deposit is at least two weeks before the surgery date. In the USA, the payment needs to clear so that the surgeon, CRNA and assistant can be paid from package proceeds. This is an IRS rule, not Maria Todd's rule. This also ensures that the package seller avoids potential legal pitfalls, including being held liable for providing a standard of care (duty of care) before the patient has committed to the financial terms of the procedure.
In my most frequently established model, a case acceptance appointment deposit—typically around $375 or more—is payable in advance of the consultation. This deposit serves as a financial commitment from the patient and covers the surgeon’s time for reviewing the case and determining whether the procedure is appropriate. If the patient no-shows or cancels without adequate notice you can choose to keep some or refund it all. Your choice.
I now add the following statement to the invoice for the case acceptance appointment confirmation and payment receipt:
Acknowledgment of Payment Policy
I, [Patient’s Name], understand and agree that the payment I make for my medical consultation and related services on [Date of Visit] is final. I acknowledge that after the completion of the visit, I may not dispute or request a chargeback of the payment with my bank or credit card company. I agree to these terms as a condition of receiving this one time medical service.
Patient Name: ______________________ Signature: _______________________ Date: ____________________
Why Deposits are Crucial Before Duty of Care is Established
One of the key legal considerations in cash-pay surgery is the concept of duty of care. Duty of care refers to the legal obligation a healthcare provider has to provide treatment that meets the standard expected within their field.
Once a doctor-patient relationship is established, the surgeon is responsible for the patient's care and well-being. If the patient fails to follow through with surgery or opts for treatment elsewhere without clear documentation, the physician could be exposed to claims of patient abandonment, which could have significant legal consequences. Mark the chart appropriately if the patient cancels, or delays care, or ceases to follow through. If you've already established a relationship, do the "30 day letter" but you can shorten the time
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To avoid this, it is important that the case review is clearly documented as an initial consultation for case acceptance—not the beginning of treatment. By requiring a deposit upfront, the practice is also securing payment for the work the surgeon performs, even if the patient chooses not to proceed with surgery.
The Benefits of Requiring an Early Deposit
When to Provide a Price Quote
A key point in cash-pay surgery is that a final price cannot be quoted until the doctor has reviewed and accepted the case. This is because the exact nature of the procedure often cannot be determined until the surgeon has evaluated the patient's needs. Once the case is accepted, the surgeon specifies what will be done and provides an accurate quote. However, by this stage, the surgeon’s time has already been compensated via the initial deposit, protecting their financial and professional interests.
A few words on if the patient does not follow through after the initial consultation.
To properly document the termination of a doctor-patient relationship, it is essential to follow specific steps to ensure the process is legally sound, protects both the physician and the patient, and avoids any claims of patient abandonment. Here’s a guideline for effectively documenting the termination:
1. Written Notice to the Patient
The termination must be clearly communicated in writing. A termination letter should be sent to the patient outlining the following key points:
2. Delivery of the Notice
3. Documentation in the Medical Record
In the patient’s medical chart, document the following details:
Example chart note:
"On [date], termination letter sent to patient via certified mail. No further appointments are planned/scheduled. Awaiting signed authorization for medical record transfer."
4. Final Interaction Documentation
If there are any further interactions with the patient during the transition period (e.g., follow-up calls, urgent visits), document these interactions carefully, including the nature of care provided, any referrals given, and the patient's response.
Additional Considerations:
If you need help setting up a cash pay surgery program, please reach out. (800) 727-4160.