Why capturing NPS post-purchase is important

I'm thrilled to announce two powerful new features that we've recently launched at Clickpost, bringing enhanced insights and customer engagement to our enterprise customers. As a Product Manager, I'm proud to have led the development of these game-changing functionalities. Let's dive in!

?? Brand NPS - Measure Sentiment, Drive Success:

Every brand knows that the customer journey doesn't end once the sale is made. That's why we've introduced the Brand NPS feature. It allows our enterprise customers to measure the overall sentiment of their end customers towards their brand. This invaluable feedback provides deep insights into customer satisfaction and loyalty, enabling our customers to better understand how their brand is perceived in the market.

What sets our Brand NPS feature apart is the ability to show NPS trends at a carrier level, a game-changer in the industry. Until now, no one has been able to provide this level of visibility into carrier performance. Our customers can now analyze carrier-specific NPS scores, identify areas for improvement, and make data-driven decisions to optimize their shipping operations.

?? Post Delivery Customer Reviews - Amplify Your Reputation:

We understand the importance of customer reviews in today's competitive landscape. That's why we've introduced a new feature: Post Delivery Customer Reviews. By strategically timing a survey notification to customers after a specific number of days post-delivery, we significantly increase customer response rates. This not only generates a higher volume of valuable customer reviews but also allows our enterprise customers to gain deeper insights into the post-purchase experience. With this data in hand, our customers can make data-driven decisions to improve customer satisfaction and enhance their brand reputation.

?? The Importance of Measuring Post-Delivery Feedback:

Every brand strives to provide exceptional experiences throughout the customer journey, and post-purchase interactions play a crucial role. Here are some compelling statistics that highlight the significance of measuring post-delivery survey feedback:

?? Staying in Touch Matters:

A lot of marketing efforts focus on acquiring new customers. However, it's equally important to nurture and retain existing customers. Did you know that it costs five times more to attract a new customer than to retain an existing one? By prioritizing post-purchase communication and gathering feedback, you can strengthen customer loyalty and drive repeat purchases.

?? Increased Customer Spending:

Studies have shown that current customers tend to spend 33% more when they buy from you again compared to new customers. This presents a significant opportunity to increase revenue and maximize customer lifetime value. By leveraging post-delivery feedback, you can enhance customer satisfaction, address pain points, and create a positive cycle of repeat purchases.

?? Impact on Profitability:

Research conducted by Bain has revealed that improving your current customers' retention rate by just 5% can result in profit increases ranging from 25% to an astonishing 95%. This showcases the immense value of post-purchase engagement in driving long-term profitability and business growth.

?? Explore Clickpost's Innovative Solutions:

These exciting new features are just a glimpse into the cutting-edge solutions we offer at Clickpost. Our logistics intelligence platform is designed to revolutionize the way enterprises optimize their shipping processes. From carrier recommendations to post-purchase engagement, we are dedicated to empowering our customers with real-time insights, actionable recommendations, and seamless communication channels.

?? Let's Connect:

If you're interested in learning more about our new features or how Clickpost can transform your logistics operations, I'd love to connect! Feel free to reach out, and let's explore how we can work together to drive success, enhance customer experiences, and unlock the full potential of your brand.