WHY THEY BUY IN ECONOMIC TURMOIL
Tiffany Garside
Writing emails for global-minded finance and EdTech brands | Retention Marketing| Email Specialist | $7.9 million in sales for clients and counting | Corporate Trainer (Black Edu Amplified)
(Free mini-training)
Serotonin is a hormone that allows us to feel peace, a sense of well-being dare I say enables us to feel a sense of prestige? (when you're well, safe, and secure you open space for more)
-- > It controls our appetites, mood and sleep rhythms.
Each piece of copy I construct for clients has to fit into a few psychology principles I’ve anchored over the past eight years.
1. The need to belong
2. The need/desire to do well
3. Positive transformation
4. Shifting negative current circumstances into positive stories of your prospects future life
If “feeling good” helps our peace and productivity we can come to the conclusion that if you structure copy with these neuroscience principles in mind you’ll walk away with a piping HOT business account and expansion that you would love to experience.
Does this make sense?
Then when you add in tried and true copywriting principles like:
1. Crazy Exciting Headlines
2. A Unique Story Line Tied Back Into Your Offer
3. An Award Winning Call to Action That Makes People RUN to Spend Money With You
You put your company in position to win in ALL seasons.
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