Why Businesses Should Not Overlook TikTok

Businesses have long utilised the benefits of Facebook, LinkedIn, and YouTube to promote their products and services. As video becomes more important in capturing the attention of prospective customers, Instagram and TikTok are the platforms that businesses are beginning to invest in as a part of their social media strategy.

What is TikTok?

TikTok is a social video app developed in 2016 where users consume news, music, social interactions, and shop. By October 2018, it was the most downloaded app in the United States. In six years, TikTok had become the fifth most popular social media app, with Facebook remaining a clear winner on top. With 1.582 billion users, this social media app is not to be dismissed by businesses of any size.

In March 2024, approximately 76% of online users aged between 15 and 24 in the United Kingdom engaged with TikTok. Statista’s report highlights that users aged between 25 and 34 were the second-largest age demographic on the platform, while only one-quarter of users aged 75 and older reported engaging with TikTok. Overall, half of the UK digital population engaged with TikTok.

What’s All the Hype About?

With over 1 billion active monthly users on the app and one of the fastest-growing social media platform, businesses have the potential to reach and attract a large audience. Brands can connect with potential customers through user-generated content, which highly impacts users' purchasing decisions.

TikTok's format allows the creation of short videos to create quick and interesting ads and content that attract the audience. Consumers engage on this platform to read news, keep up-to-date with trends, shop, learn, and connect with like-minded people and brands.

More Than Just Videos

TikTok is an app that helps brands to build a community and engage with their audience by creating viral content or by using the platform to create sales. It is also a great place to share fun and relaxed content that relates to your audience and makes them laugh and engage with.?

With its extensive features this Chinese-developed app has more to it that attracts businesses to invest in, such as:

• The TikTok Shop: This feature enables brands to showcase and sell their products through a complete in-app experience.
• TikTok Ads Manager: This tool provides marketing teams with the ability to create, customise, and optimise ad content. Through the platform, marketers can clearly define the target audience based on demographics, location, interests, and behaviours.
• Talent Acquisition: TikTok is a fantastic tool for employer branding and attracting talent. Through the platform, videos can be created that showcase the company culture and demonstrate to potential candidates that your business is a great place to work.

?TikTok’s rapidly growing user base and innovative features make it a powerful platform for businesses. Its potential for reaching a wide and engaged audience, coupled with its robust advertising tools, means businesses should not overlook TikTok as a key part of their marketing strategy. If your business aims to stay current and connect with younger demographics, investing in TikTok is not just an option—it's a necessity.

Prime Mix can help you to use TikTok to enhance your marketing strategy, get in touch with us – [email protected].