Why Businesses Should Be Opting For Magento As E-Commerce Website Development?

The latest advancements in technologies have transformed the business world into digital as more businesses are understanding the importance of digital presence and how it can revolutionise the entire business process by increasing revenue. As per the statistics, by the year 2040, it’s estimated that 95% of all purchases will be conducted through eCommerce. With a rise in online shoppers, the e-commerce market has been thriving in the last few years. In such a scenario, opting for e-commerce sites is the wisest and the best decision that businesses can ever make. The e-commerce sector is growing 23% each year and yet there are several thousands of businesses without an e-commerce site. Recent years have been witnessing a drastic transformation in the e-commerce market globally with the latest tools and technologies being continuously developed which is in fact remodelling the process. This is where the newly popular e-commerce website development platform Magento comes in.?

A robust infrastructure is required so that the next generation of website features that can boost conversions can be supported. The website would need to feature efficient workflows that ensure visitors turn to potential customers and opt for the products or services. While there are a plethora of web development platforms that businesses can choose from, Magento has turned out to be the best offering innumerable features along with other benefits that other e-commerce development platforms are unable to provide.?

Why Magento Is A Better Option For E-Commerce Web Development?

Magento has turned out to be one of the most useful and popular e-commerce development solutions and precisely why businesses have started investing in it. Not only is it scalable but can also address the rising customer base.?

Below is a list of reasons that states why choosing Magento is a better option than other e-commerce platforms.?

Open-Source?

One of the chief reasons why Magento is preferred over other e-commerce site development such as Shopify is that it is an open-source platform and free to use. While other platforms need a certain amount to enable businesses to utilise the most out of it, Magento on the other hand offers several benefits and features to develop a robust e-commerce site.

Highly Scalable and Flexible

Since the e-commerce sector is dynamic and continuously evolving, it requires to be updated at regular intervals in order to portray the new advancements. Moreover, when a company grows, it needs to expand to accommodate the latest demands. Magento is highly scalable as well as a flexible, it enables a website to be scaled up accordingly.?

SEO Friendly

Today, every website that is being developed is built in a way that turns out to be SEO-friendly. The framework used to develop the sites must ensure that it would help the brand’s site to get a high position rank while searching through relevant keywords. The reason why Magento is being chosen over other e-commerce website development platforms is that it has features that can be SEO optimised and includes the options for descriptions, meta tags and keywords.

Better Security

Another feature that separates Magento from other platforms is its high security. Every website needs proper security so that it doesn’t get hacked or get attacked by malware. In order to prevent security breeching, Magento has in-built security features to reduce the risks.?

The e-commerce industry has been witnessing tremendous growth as businesses from every sector and of every size, right from startups to large enterprises are investing in e-commerce for better revenue generation and an increased customer base. Magento being the need of the hour has top-notch features that make it the most relevant and usable e-commerce development solution .