Why businesses need promo

In today’s digital world, businesses are presented with many marketing options as they try to advertise their brand and the services they provide. All of these different channels are attempting to capture the consumer’s attention.?

Digital advertising may be an important location to focus on for some, but don’t underestimate the power of a quality promotional product. ASI conducted an ad impressions study and found that promo is the most effective form of advertising across all age groups. This makes it all the more important to consider why merch deserves a prominent place in your marketing strategy.?

Staying Power

The fleeting nature of online ads and television commercials makes it difficult to rely on them. Your brand on a promo product remains in front of your customers for the life of the product. A PPAI study revealed that 89% of consumers recall an advertiser’s name two years after receiving a promo item. Useful and attractive items like an insulated tumbler, tote bag or phone charger become a constant reminder of your brand and keep generating impressions without an ongoing marketing spend.

Brand Loyalty

The right swag can go beyond just brand awareness. It can help cultivate positive feelings toward your company. For example, a customer who received your branded travel mug uses it every morning as they prepare for the day. This in turn creates a positive association with your brand that subconsciously links the company to usefulness and reliability. Studies have shown promotional products can increase customer loyalty and satisfaction by 2.5 times compared to other advertising methods. By choosing a desirable item you not only promote your brand but also build a relationship with that customer.?

Versatile and Targeted

The beauty of promo products is that the options available to you are essentially limitless. A vast array of items are available to you that allow you to select the merch that suits your brand and your target audience. Tech companies can opt for power banks and phone stands while fitness studios can get their brand on water bottles and yoga mats. The targeted nature of these products are truly one of the benefits of promotional products. The right products land with the right recipient, increasing its use and the visibility of your brand.?

These are just a few reasons why businesses should use promotional products in their advertising strategy. Promo can fit any business’s brand with the potential for a huge return on investment. PPAI research shows that 85% of people who receive a promotional product do business with the advertiser after receiving the item.?

For swag inspiration, check out www.vernonpromotions.com. Need help finding the right merch? Reach out to a Vernon team member today. Our representatives are ready to help build a custom product with your brand in mind.?