Why business email marketing still beats social media

Sure, socials are cool, but email marketing is alive and well.

Welcome to The Manual Weekly – LI Edition, the can’t-miss newsletter for business leaders. You’ll find snackable bits of news highlighting emerging trends, actionable resources, and proven best practices that can help take your business to the next level.

This week’s must-reads:

• A template to set your email guidelines and expectations.
• Peep the full agenda for Playbook 2024!
• How to train in multiple languages with Trainual.
• And email: your business’ most powerful tool.

Template of the week: Business Email Etiquette Guide

Are you a “Kind regards” sort of email-ender? Or do you prefer the spicier sign-offs of Gen Z? What about the rest of your team?

Just remember that as one of the most common forms of business communication, emails from your employees can define your brand for customers. And if you’re not 100% sure how the employees at your business are writing up and sending out emails (“Sincerely’s” or otherwise included), then we want to quickly remind you of what everyone says happens when you assume…

?? So, throw away the donkey ears and use this Business Email Etiquette Guide template to set expectations for all your email communication. From subject lines to response timelines, ensure your rules are clear now to avoid any mishaps later.

Check out our entire template archive of free and customizable policy, process, and role starters. New to Trainual? Get a demo.

Playbook 2024: The full agenda is here!

5,4,3,2,1… and we have liftoff! Now launching the full agenda for Playbook 2024! ??

We’ve got all the deets for what's on deck, like an out-of-this-world ?? speaker lineup featuring:

• ABC's Shark Tank star & FUBU founder Daymond John.
• Smart Marketer founder Ezra Firestone.
• Award-winning speaker Goldie Chan.
• Phoenix Suns x Mercury CEO Josh Bartelstein & CRO Dan Costello.
• The Scalable Company founder Ryan Deiss.
• Founder's Organization’s Candy Valentino.
• And startup advisor Hayfa Aboukier from Range Ventures.

Joining us on these mission-critical sessions:

• The Secrets to Scaling Your Business Are Hiding In Plain Sight.
• The Power of Personal Branding for Leaders.
• Your 24/7 Strategy for Consistent Growth.
• Real-world Strategies to Super-size Your Sales.
• The Art of Doing Everything (Without Sacrificing Anything).
• And so much more!

Plus, we’ll be coming back down to earth with a special Recharge & Reflect day. (More on that soon!)

Ready to celebrate Trainual-style? ?? It’s all happening November 12-14, 2024 in Phoenix, AZ. So, save your seat for Playbook 2024!

(Want to check out our hotel recs, session deets, and more? Here’s everything you need to know.)

Trainual tips: The power of multi-language training

But… I only speak one language.

No problemo. Because now, your whole team can translate the Trainual app to Spanish, French, German, or Portuguese in one click. That’s right — every button, every bit of training content... Every. Word.

When you give your whole team access to training in the language of their choice, you’re giving your account a serious accessibility boost. Miscommunication? She doesn’t even go here.

How can I get this in my account? Everyone on a Trainual+ plan can experience the entire app in other languages. Reach out to us at [email protected] to get your whole team access to app translation.

Then all you have to do is click your profile pic at the top-right corner of your screen and pick the language of your choice. Oh, là là.

?? See how to translate the Trainual app in a click!

Why email marketing is still your business’ most powerful tool

“Social media is the future.”

From Facebook to Instagram, from Vine (RIP) to TikTok — social media is the darling of the modern marketing age. Every big-name brand has accounts reaching millions of potential customers, and we’ve all heard some version of “If you don’t exist on social media, do you exist at all?”

Fact check:

While socials still have untold potential, we’re here to reintroduce you to your most powerful marketing tool: email.

It’s not just alive and kickin’ — email marketing is thriving. Unlike social media, where your reach is dependent on each platform’s algorithms, you own your email lists and control your direct relationships with customers.

Here are some ways email marketing can bring your business to the next level:

• Seasonal campaigns: Shopping holidays like Black Friday are just around the corner — and social feeds are going to be a sea of ads. Email marketing helps you escape all that clutter, especially if you can take advantage of…
• Personalization: On social, you have to post to the masses (and hope the algorithm is in your favor). With email segmentation, you can control which contacts see what recommendations and discounts, depending on their specific spending behaviors or engagement patterns.
• Email automation: Welcome messages, follow-up emails, and re-engagement campaigns can all be set up to send automatically, so your business is always in front of the right people at the right times.

?? Tip: Email and social media are a match made in heaven. Use socials to build your contact lists, and use email to build relationships and turn potential customers into paying ones.